About FordWe are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?The teamLaunched during summer 2023, Ford Integrated Services will create and market new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services will allow Ford’s retail and commercial customers to customize their vehicle like never before, with OTA-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.This role reports directly to the Director of Marketing Communications, Integrated Services, who reports to the Global Chief Marketing Officer.In this positionFord is seeking a Director of Performance Marketing for Integrated Services who will be responsible for leading the end-to-end performance marketing strategy across the portfolio, driving a measurable journey from lead to acquisition to retention. The ideal candidate has a deep understanding of performance marketing, subscription marketing, paid media, CRM, and marketing technology platforms.This role will be responsible for working across the organization, particularly with Paid Media, CRM, Search, Web, Global Data & Analytics, Customer Insights & Analytics, and the Software/IT organizations to define performance marketing requirements, and implement measurement, tracking and optimization processes.What you’ll doThe Director of Performance Marketing will be responsible for building a team to best support the emerging needs of Integrated Services. Key deliverables and responsibilities include:
Planning, development and execution of comprehensive performance marketing strategies to drive service revenue growth including paid, earned and own channels
Establishment of test and learn discipline to drive continuous improvement
Audience development, customer journey mapping and optimization
Establish measurement framework for services discipline
Mentor and develop an agile, collaborative and high performing performance marketing team
Utilize data-driven approaches to segment audiences, personalize messaging and improve campaign performance
Partner with agencies and external partners to enhance strategic marketing efforts to achieve business goals
This hybrid position requires 30-50% travel and core EST working hours.You’ll have
Bachelor's degree or equivalent practical experience
10+ years in specializing in performance/growth marketing
Proven track record developing performance marketing capabilities within large, highly matrixed organizations
Experience building data, funnels, and metrics into executive reports with actionable recommendations
Experience managing a mix of direct reports, matrixed reports and agencies
Transformational mindset, comfortable making decisions under uncertainty in an emerging field
Ease in regularly presenting strategic recommendations to senior leadership and cross-functional stakeholders
Even better, you may have
Ability to drive implementation and proactively shift directions as needed
Direct experience in partnering with business, software and data team leads to develop effective, actionable marketing analytics accountable to driving business results
Deep familiarity with marketing technology platforms and ability to converse & collaborate effectively with technical partners to drive performance capabilities roadmaps and get the most out of platform performance
Ability to work well with data partners to feed actionable insights coupled with specific optimization recommendations back to the business
A passion for simplicity coupled with an ability to translate complex performance marketing workstreams into executive-level summaries
Flexible, collaborative, with comfort pivoting quickly to support fast-moving business needs
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including: Immediate medical, dental, vision and prescription drug coverage Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more Vehicle discount program for employees and family members and management leases Tuition assistance Established and active employee resource groups Paid time off for individual and team community service A generous schedule of paid holidays, including the week between Christmas and New Year’s Day Paid time off and the option to purchase additional vacation time.For a detailed look at our benefits, click here:https://go.ford/LL4BenefitsThis position is a leadership level 4.Visa sponsorship is not available for this position.Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.Requisition ID : 31894