Taking care of people is at the heart of everything we do, and we start by taking care of you, our valued colleague. A career at Sedgwick means experiencing our culture of caring. It means having flexibility and time for all the things that are important to you. It’s an opportunity to do something meaningful, each and every day. It’s having support for your mental, physical, financial and professional needs. It means sharpening your skills and growing your career. And it means working in an environment that celebrates diversity and is fair and inclusive.A career at Sedgwick is where passion meets purpose to make a positive impact on the world through the people and organizations we serve. If you are someone who is driven to make a difference, who enjoys a challenge and above all, if you’re someone who cares, there’s a place for you here. Join us and contribute to Sedgwick being a great place to work.Great Place to Work®Most Loved Workplace®Forbes Best-in-State EmployerSVP Growth MarketingPRIMARY PURPOSE : The SVP Growth Marketing leads the development and execution of comprehensive, data-driven strategies to drive business growth through digital and event marketing, focusing on customer acquisition, engagement, and retention, while optimizing marketing efforts and collaborating with cross-functional teams to support the marketing and communication requirements of the operations.ESSENTIAL FUNCTIONS and RESPONSIBILITIES
Drives leads across global lines of business through digital marketing tactics.
Develops and executes a comprehensive strategy leveraging the product as a key growth driver, to increase customer acquisition, optimize cost per acquisition and enhance web conversions.
Drives experimentation and optimization across all stages of the user journey to improve conversion rates and drive revenue growth.
Leads data analysis to identify insights and opportunities for improving the product-led growth funnel.
Defines metrics to evaluate the effectiveness of digital marketing initiatives and drives continuous improvement.
Partners with executive leadership to align growth marketing initiatives with overall objectives and priorities.
Leads a team of high performing marketers, championing a culture of experimentation and data-driven decision-making.
Partners with marketing and communications to meet the requirements of the operations.
Leads event marketing strategy, execution, and measurement.
Serves as a member of the marketing leadership team offering strategic insights to drive growth.
ADDITIONAL FUNCTIONS and RESPONSIBILITIES
Performs other duties as assigned.
Travels as required.
SUPERVISORY RESPONSIBILITIES
Provides support, guidance, leadership and motivation to promote maximum performance.
Administers company personnel policies in all areas and follows company staffing standards and training recommendations.
Interviews, hires and establishes colleague performance development plans; conducts colleague performance discussions.
QUALIFICATIONSEducation & LicensingMaster's degree in business administration or a related field from an accredited college or university preferred.ExperienceFifteen (15) years of related experience to include leading growth marketing teams and strategy or equivalent combination of education and experience required.Skills & Knowledge
Strong business acumen and understanding of key metrics and drivers of success
Strategic mindset with the ability to think creatively and identify innovative growth opportunities
Excellent leadership and communication skills, with the ability to inspire and motivate direct and cross-functional teams
Strong analytical skills and experience using data to drive decision-making and optimize performance
Ability to partner with and present to senior leadership
Excellent oral and written communication skills, including presentation skills
Excellent interpersonal skills
WORK ENVIRONMENTWhen applicable and appropriate, consideration will be given to reasonable accommodations.Mental : Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlinesPhysical : Computer keyboarding, travel as requiredAuditory/Visual : Hearing, vision and talkingThe statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.Taking care of people is at the heart of everything we do. Caring countsSedgwick is a leading global provider of technology-enabled risk, benefits and integrated business solutions. Every day, in every time zone, the most well-known and respected organizations place their trust in us to help their employees regain health and productivity, guide their consumers through the claims process, protect their brand and minimize business interruptions. Our more than 30,000 colleagues across 80 countries embrace our shared purpose and values as they demonstrate what it means to work for an organization committed to doing the right thing – one where caring counts. Watch this video to learn more about us. (https://www.youtube.com/watch?v=ywxedjBGSfA)