Opportunity at a GlanceReporting to the VP, Growth and Insights, the Sr Mgr., Growth and Insights will partner with the University's enrollment, advising, and product management teams – as well as Adtalem's centralized marketing, customer experience, and workforce solutions teams to;develop data-driven insights that can drive short and long-term strategies for growthsupport and lead high impact, cross-functional growth projects directly related to Walden's transformationconduct analysis to monitor and assess project/initiative performance.In this role, the Sr Mgr. will be key in supporting the University. its executive team, and functional leaders in growing the institution and winning market share. The Sr Mgr. will partner with the team to help drive revenue, enrollment growth, market share, persistence, and gross margin improvements. In addition, the Sr Mgr. will track and drive insights from leading indicators such as lead mix and volume, website performance, admissions conversion rates, cohort retention rates, student satisfaction, and program profitability.The ideal candidate should be an individual who can think strategically while supporting and driving results. They will have strong analytical capabilities and the ability to drive insights and then drive action from those insights. This individual will have a strong understanding of digital education or a comparable industry. A bias towards action and speed of execution will be beneficial as it is imperative for the University to improve its competitiveness and drive growth.
ResponsibilitiesThe Sr Manager will have a broad set of responsibilities, including:Develop strategy for high-impact growth initiativesTake on a prioritized set of strategic growth opportunities for the institution.Diligence these opportunities, considering sources of insight including, but not limited to, internal interviews, market-level data, and internal data.Work with leaders and teams – including front-line colleagues – in the University’s enrollment, student success, and academic functions, to identify risks and opportunities associated with implementation, and to refine the assessment of the opportunities accordingly.Develop business cases and high-level implementation timelines for promising opportunities.Execute on prioritized opportunitiesFor opportunities that pass strategic diligence, lead initial execution of initiatives in a nimble, agile way, convening, inspiring, and steering the efforts of relevant colleagues across WU departments and the relevant corporate Adtalem functions, including, e.g., IT, Data and Analytics, Marketing.Monitor execution success of in-flight opportunities with a combination of leading KPIs (e.g., user satisfaction with new tools or processes) and core outcomes (e.g., student persistence and completion).For initiatives that experience early implementation success, identify the proper permanent owner in the enterprise, and transition ownership effectively.Conduct analytics and deliver data-driven insights:Refine and (where needed) develop a comprehensive set of dashboards to track performance against PY and targets – with a focus on developing and integrating a suite of cross-cutting (e.g., across marketing, enrollment, retention, academics) key institution-level views – and the “roll up/roll down” versions of these at the team and individual levels to drive coherent performance management (analogous to the “CompStat” system used in government agencies).Independently, or in collaboration with the corporate Data and Analytics team, develop business intelligence tools and/or one-time ad hoc reports to meet the needs of the Growth and Insights team’s strategic projects.As needed, lead and conduct ad-hoc analysis to support enrollment, retention, and pricing optimization.Performs other duties as assignedComplies with all policies and standards