Director of Media Operations

Opportunity at a GlanceThe Director, Media Operations will be a strategic and results-oriented leader responsible for overseeing and optimizing all aspects of media operations. This role involves identifying operational requirements, streamlining processes, and ensuring the effective execution of media campaigns to achieve business objectives. The ideal candidate will possess strong leadership skills, technical expertise in media platforms and analytics, and a proven ability to drive operational excellence and innovation.  This candidate will have a deep understanding of marketing platforms, measurement & experimentation methodologies, and media enabling data flow ecology. Responsibilities Strategic Execution Develop and oversee lead flow continuity and optimization that spans the marketing funnel, aligning with Walden University's objectives for brand growth, enrollment and student outcomes.  Identify operational requirements, create and organize streamlined processes, and facilitate agency enablement and usage. Understand the digital measurement infrastructure strategy and evolve with industry and ecosystem to achieve segment business objectives. Identify potential operational risks and develop robust contingency plans and disaster recovery strategies. Identify bottlenecks, streamline workflows, implement best practices, and leverage data. Oversee tracking and attribution infrastructure. Innovate to derive increased value from lead generation through enrollment conversion. Work cross-functionally with Enrollment, Product/Technical specialists, and Partners to synthesize technical and strategic business requirements into cohesive business cases and drive operational excellence. Promote and triage hand-offs for implementation, acting as a liaison between key partner teams to ensure project completion. Establish clear processes and accountability across internal stakeholders and external vendors to drive lead flow continuity. Create feedback loops to apply learnings, run experiments, and continuously improve the effectiveness of media efforts.Leadership Translate the organization's overall strategy into clear operational goals. Lead teams through technological transitions, workflow redesigns, or strategic shifts, ensuring buy-in and smooth adoption of new processes or systems. Articulate complex technical details to non-technical stakeholders, report on performance, present strategic plans, and manage vendor relationships. Foster strong internal partnerships across marketing, enrollment, and analytics teams to ensure cohesive planning and execution. Performs other duties as assigned