Director of Digital Marketing

Description We are in search of a Digital Marketing Manager to join our non-profit organization based in Minneapolis, Minnesota. The role mainly involves leading the development and management of digital channels and campaigns to boost engagement, increase brand awareness, and grow our email subscriber base.Responsibilities: Collaborate with the Marketing Director to define objectives and develop digital campaign solutions targeting unique audiences Partner with project teams to brand, design, position, and digitally market events and programs Assist with the development and execution of online fundraising efforts Brainstorm and implement new and creative growth strategies through digital marketing Generate and present digital marketing reports and analyses for feedback Optimize the functionality of our public facing digital infrastructure Plan, design and execute email launches to reach and engage our target audiences using Mailchimp Manage email database and provide improvement strategies to help organize audiences Advise on email best practices to adapt to changing trends and audience preferences Design, schedule, and post social media content using Facebook ads management Evaluate and recommend social media strategies that grow our reach and maintain our brand voice Monitor social media channels for mentions, comments, and messages, to gain insights and track engagement Manage website and provide ongoing updates and maintenance using Wordpress CMS Manage SEO optimization and assess online website traffic Design and build new web pages as needed Ensure email collection and welcome journey efficiency with integration into email platform Use Google Analytics to read, interpret, and present technical information.Requirements Minimum of 5 years of experience in a marketing role, preferably at a director level Proven experience with Google Analytics, Facebook ads management, and Mailchimp Strong proficiency in Wordpress CMS and Mac computers Demonstrated ability in design and visual content creation Prior experience in the non-profit sector is advantageous Excellent leadership and team management skills Demonstrable strategic thinking and marketing planning abilities Outstanding communication and interpersonal skills Bachelor’s degree in Marketing, Business, or a related field is preferred Strong understanding of market trends and consumer behavior Proficiency in budget management and reporting Proven ability to manage multiple projects simultaneously Excellent problem-solving and decision-making skills Strong ethical standards and a high level of personal integrity. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .