Copywriter

Description We are offering a contract employment opportunity for a skilled Copywriter to join our retail team. The role involves creating engaging copy for a variety of platforms and audiences, with a focus on B2C marketing and CPG experience. The Copywriter will play a critical role in enhancing brand awareness through compelling content creation, including brochures and email copywriting.Responsibilities: Develop and implement original copy for various marketing materials such as brochures, emails, and social media posts. Collaborate with the marketing team to shape brand messaging and voice across multiple channels. Conduct research to better understand industry trends, consumer behavior, and the competitive landscape. Utilize CRM and Facebook Insights to tailor copy to targeted audiences and achieve desired outcomes. Proo and edit copy to ensure it aligns with brand guidelines and meets quality standards. Collaborate with the design team to ensure copy aligns with visual elements. Participate in brainstorming sessions and creative briefs to understand project objectives and develop compelling copy concepts. Continually enhance and refine copywriting skills and stay updated on industry trends and advancements. Manage multiple projects, with the ability to switch from one to the other seamlessly. Participate in the coordination and implementation of marketing strategies, and delegate tasks to ensure alignment with the company's overall strategy.Candidates may reach out to barbara.strohoffer @roberthalf for more info.Requirements Knowledge of the Consumer Packaged Goods (CPG) industry Familiarity with Business to Consumer (B2C) marketing strategies Proven track record in content creation and management across multiple platforms Strong copywriting skills with the ability to produce clear, concise and compelling copy Experience in email copywriting, with a focus on crafting effective marketing and promotional emails.Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .