Digital Marketing Specialist

Description We are offering a contract employment opportunity for a Digital Marketing Specialist. The position is based in Eden Prairie, Minnesota, 55344, United States. As a Digital Marketing Specialist, you will be working in the digital marketing industry, specializing in various aspects such as SEO, content management, social media marketing, and analytics.Responsibilities: Developing and implementing comprehensive digital marketing strategies, including SEO and Google Ads. Leveraging Adobe Creative Cloud tools to create engaging and visually appealing digital content. Utilizing Content Management System (CMS) for website content updates and maintenance. Analyzing performance metrics and insights using tools like Facebook Insights to optimize marketing efforts. Conducting AB testing on different marketing strategies to identify the most effective approach. Creating and managing online advertisements to increase brand awareness. Conducting detailed analytics reports to understand the effectiveness of marketing campaigns. Managing and updating the company blog to keep the audience engaged and informed. Using CRM tools to manage customer relationships and enhance customer experience. Leading the creative process for Direct-Mail and Newsletters to engage with the target audience effectively.Requirements 5+ years of experience in digital marketing strategy Proficiency in Adobe Creative Cloud is needed Familiarity with Content Management Systems (CMS) Experience with Customer Relationship Management (CRM) software Knowledge of Facebook Insights for social media marketing Ability to utilise Google Ads for online advertising campaigns Experience in AB Testing for optimizing user experience Capable of creating effective advertisements for various platforms Strong analytical skills for interpreting marketing data Experience in blogging for promoting brand awareness Proven track record of increasing brand awareness through digital marketing strategiesInnovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .