Job DescriptionThis role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center three times per week, at minimumAs the GM Energy Product Marketing Manager, you’ll be the voice of GM Energy, connecting our innovative GM Energy Product Managers with our partners across General Motors product marketing, brand marketing, and engineering organizations to integrate GM Energy product launches with vehicle and platform programs. You will be the single point of contact for GM product and brand marketing colleagues seeking information on GM Energy products, helping to spread product awareness and education to our internal partners.You will support the GM Energy Planning Function to align with GM product and platform roadmaps. Working knowledge of GM product development and product marketing processes, strong communication, organizational skills, cross-functional collaboration, and a desire to learn about EV and charging technology are critical.Responsibilities
Coordinate customer-experience centric versions of GM Energy product roadmaps with vehicle and platform roadmaps such as timing of NACS charging capability and charging power / speed
Represent GM Energy in GM product, marketing, design, and engineering forums in coordination with GM Energy Product Managers
Support product launches by ensuring correct product information in all marketing/media/merchandising materials including vehicle order guides, catalogs, websites, price labels, product training, etc.
Along with other teams in GM and GM Energy, co-develop product go-to-market plans including sales channel strategy, target MSRP, product positioning, and assumptions for penetration rates
Integrate GM Energy products into vehicle packaging and pricing plans assessing offer strength vs. key competitors
Collect and communicate GM product and brand marketing needs and requirements as input throughout the GM Energy product development process
Define customer focused features while partnering with Product Research to make critical business decisions
Support GM Energy Product Managers to maintain product program content resources to reflect marketing intent and product features and specification
Align GM Energy product launch dates, specifications, and target penetration rates to product program content sheets
Actively participate in Brand Product Marketing forums, Program Execution Teams (PET), launch teams, and other forums as needed
Collaborate with GM and GM Energy market research and competitive intelligence teams to continue GM’s leadership in the energy and automotive industries.
Additional Job DescriptionRequired Qualifications
Bachelor's degree required, preferred in engineering
5+ years work experience in Product Development, Product Marketing, Planning (including Market Research and Forecasting), Marketing (including Market Analysis), or related functions
Strong interest in product, market dynamics, competitive analysis, EV and related technology, and consumer behavior
Ability to balance various inputs to make informed recommendations.
Clear and succinct communication skills, both written and oral.
Ability to frame issues, draw conclusions, and make recommendations to leadership.
Confident participation in cross-brand and cross-functional forums.
Ability to act as a spokesperson in dealer events, training videos, and internal presentations.
Effective project management skills with attention to detail.
Ability to effectively manage multiple projects and assignments on time and with attention to detail
What Can Give You a Competitive Edge (Preferred Qualifications):
7+ years relevant work experience
Experience with GM global vehicle development, pricing, marketing and launch processes
Familiarity with GM Energy products including residential EVSE (chargers), vehicle-to-home system, and/or residential energy storage system (ESS).
A passion for learning, creating new tools, improving or creating new processes, and teaching others
PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN THE UNITED STATES NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIPThis role may be eligible for relocation benefits.#LI-KDAbout GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. 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