Description Our client is seeking an Email Marketing Specialist to strategically develop and implement email marketing programs with the goal of retaining their customers. This role will involve collaborating with both internal and external resources, including a data agency, to create and analyze campaign workflows in support of member communication and retention email programs. Apply today if you are looking for a hybrid position in Livonia offering long-term employment opportunities in email marketing and digital media. Responsibilities Include:
Managing the full cycle of email campaign management including planning, workflow development, proofing, deployment, delivery auditing, and reporting. - Collaborating cross-functionally to develop email marketing programs and project plans. - Identifying and prioritizing new email programs and opportunities. - Ensuring all email components, like tracking links, images, subject lines, are accurate and relevant. - Identifying areas of optimization and developing new email marketing tactics including automation. - Producing and interpreting reports and ad hoc analyses to guide decision making. - Utilizing statistical techniques and tools (SQL) to identify trends in email data. - Monitoring and reporting on key performance indicators (KPIs). - Managing deliverability and account reputation to ensure optimal delivery to the inbox. - Conducting extensive testing and analysis to develop best email campaign practices. Requirements Bachelor’s degree in Marketing, Advertising, or Communications. 3 years of detail oriented experience in email marketing or digital marketing Hands-on experience writing campaign workflows (Adobe Campaign Classic preferred). Working knowledge of HTML and CSS for email is preferred. Understanding of SQL Syntax, as well as projects that demonstrate data analysis skillset. Experience developing and executing A/B or multivariate tests. Proven ability to optimize emails to meet identified goals and objectives. Knowledge of CAN-SPAM, privacy, and opt-in/out regulations for email. Strong verbal and written communication skills. CRM, Email Service Provider, EO/IR systems, AB Testing, Brand Awareness, Campaign Planning, HTML5, Email Campaigns, Email Marketing Platform, Digital Analytics Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .