General informationRef # 17788Remote? NoAlly and Your CareerAlly Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?The OpportunityThe Senior Analyst - Advanced Business Analytics - Marketing role will be responsible for the implementation of marketing technologies to support the execution and analysis of database marketing campaigns for Ally. As an integral part of the database marketing team, this person will interact with third party vendors, business partners on the marketing team and line of business to support the execution of marketing campaigns.Ally work locations are Charlotte NC or Detroit MI - Hybrid schedule 3 days in office and 2 days at homeAt this time, Ally will not sponsor a new applicant for employment authorization for this position.The Work Itself
Work closely with business and technology partners to effectively plan and manage highly integrated projects in support of email/direct mail campaigns based on detailed customer characteristics, legal regulations, statistical models and client requests.
Acts as team's interface to IT and Business Partners; develops/maintains strong relationship with vendor teams and vendor management.
Provides direction and oversight to project teams to design, develop, deploy and sustain solutions that maintain marketing operations.
Responsible for resolving issues and mitigating risks, escalating issues/ risks when appropriate.
Analyze and report on campaign performance including statistical significance testing and business case analysis.
Translate business partner requirements into technical specifications.
Conduct detail-oriented team audits of all deliverables to ensure 100% accuracy of campaign data.
The Skills You Bring
3+ years of professional experience in business analytics required, preferably in financial services
Strong technical abilities leveraging relational databases utilizing SQL required
Experience with Snowflake, SAS or Python preferred
Ability to manage multiple projects at once
Ability to work with diverse business partners with competing objectives
Attention to detail and strong focus on quality
Professional communication across roles and functions throughout the organization
How We'll Have Your BackAlly's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:
Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.Who We Are:Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at [email protected]. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.Base Pay Range:Emerging: 85000Experienced: 117500Expert: 150000Incentive Compensation: This position is eligible to participate in our annual incentive plan