Description Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.Responsibilities:
Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.
Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.
Conduct market research to identify customer needs, trends, and competitors' activities.
Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.
Manage the marketing budget and allocate resources effectively to achieve marketing goals.
Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.
Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.
Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.
Present marketing strategies and campaign results to stakeholders and management.
Requirements
Requirements:
Proven experience as a Marketing Manager, preferably in a relevant industry.
Strong track record of successful marketing campaign planning and execution.
Excellent leadership and communication skills.
Analytical mindset with the ability to interpret data and draw actionable insights.
Proficiency in marketing tools and software.
Bachelor's degree in Marketing, Business Administration, or a related field.
If you are a results-driven Marketing Manager with a passion for strategic planning and team leadership, we encourage you to apply. Join our client's team in Kalamazoo and play a pivotal role in driving their marketing efforts to achieve business growth and success.Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .