Associate Director, Digital FundraisingApply NowHow to ApplyA cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that are directly related.What You'll DoThe Associate Director, Digital Fundraising is a key member of the Digital Fundraising team in the Michigan Medicine Development office. This team is focused on developing a robust digital peer-to-peer, crowdfunding, student philanthropy, and corporate engagement program. Under the supervision of the Director, the Associate Director contributes to the development and execution of digital fundraising programs and communications strategies with a primary focus on driving donor acquisition and prospect engagement via digital platforms including social media, social communities, student philanthropy, corporate cause marketing partnerships, and crowdfunding programs. This individual will work in a highly collaborative manner with many different facets of the organization to advance the overall fundraising goals of the University of Michigan.Responsibilities
Under the guidance of the Director, Digital Fundraising, contributes to and, when appropriate, leads the development, implementation, and execution of comprehensive fundraising, communications, and social media campaigns
Partners with colleagues in the Michigan Medicine Department of Communication and Office of University Development to develop a comprehensive strategy for peer-to-peer/crowdfunding at Michigan Medicine that is scalable and sustainable
Seeks ways to build donor revenue and acquisition through online strategies and tactics
Seeks opportunities to maximize donor engagement through social conversations and stewardship
Works closely with the Michigan Medicine Development Communications team and Michigan Medicine Department of Communication to review and ensure creative and branding linkage
Leads relationship management with student groups and schools to help maximize fundraising opportunities, i.e., Dance Marathon, PIKE Rivalry Run, Go Blue Wear Pink, Hartland Consolidated Schools, Wyandotte Roosevelt High School, Clague Middle School, Little VictorThon K-12 program, etc.
Provides supervision, mentorship, and professional development to Digital Fundraising Coordinator position (if applicable), any departmental interns, and to volunteer fundraisers
Develops and executes social media strategy and assets to appropriately promote and celebrate peer-to-peer, crowdfunding, and corporate campaigns
Oversees and supports volunteers engaged in digital peer-to-peer fundraising activities
Manages, and when appropriate, leads the logistics of crowdfunding/peer-to-peer programs including the development of timelines, processes, and deliverables for corporate cause marketing partnerships
Utilizes data to assess and review campaign effectiveness in an effort to develop a best-in-class digital fundraising program
Works closely with other professionals across the Michigan Medicine development team, including gift officers, communications staff, gift handling and finance staff, annual giving staff, stewardship officers, corporate/foundation relations staff, and event planners to achieve program objectives
Provides consistent, timely reporting on internal key performance indicators for digital fundraising campaigns
Required Qualifications
Bachelor's degree
At least 6 of experience in development, communications, or a related field
Ability to meet multiple project deadlines, and deadlines within the writing/production process
Must be a self-motivated, highly dependable independent worker with the ability to efficiently meet tight deadlines
Demonstrated creative thinker
Strong visual aesthetic and ability to create online creative assets
Careful attention to detail
Excellent verbal, written, organizational, and project management skills
Strong commitment to philanthropy at Michigan Medicine
Discretion and the ability to interact with top-tier donors and high-profile volunteers while maintaining a high level of confidentiality
Demonstrated ability to develop good working relationships with internal and external customers
In-depth familiarity with different social media channels and digital fundraising platforms, and the ability to build effective tactics and create appropriate content/voice for each digital, social, and mobile platform
Desired Qualifications
Experience working in an academic health system or hospital development office
Experience in content creation for and management of professional social media channels
Experience executing digital fundraising campaigns and strong familiarity with using third-party digital fundraising platforms.
Work LocationsThe onsite location for this position is an office suite at the 777 Building. This provides free, on-site parking for staff.This position is a flexible, hybrid position. Candidates will need to live in a commutable distance to the office and the expectation is to work from the office 3 days a week, except while on university business. Flexible work agreements are reviewed annually and are subject to change dependent on business needs.Modes of WorkPositions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about thework modes (https://hr.umich.edu/working-u-m/my-employment/ways-we-work-resource-center/ways-we-work-implementation-group/modes-work) .Background ScreeningMichigan Medicine conducts background screening and pre-employment drug testing on job candidates upon acceptance of a contingent job offer and may use a third party administrator to conduct background screenings. Background screenings are performed in compliance with the Fair Credit Report Act. Pre-employment drug testing applies to all selected candidates, including new or additional faculty and staff appointments, as well as transfers from other U-M campuses.Application DeadlineJob openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.U-M EEO/AA StatementThe University of Michigan is an equal opportunity/affirmative action employer.Job DetailJob Opening ID258310Working TitleAssociate Director, Digital FundraisingJob TitleAnnual Giving Officer SeniorWork LocationMichigan Medicine - Ann ArborAnn Arbor, MIModes of WorkHybridFull/Part TimeFull-TimeRegular/TemporaryRegularFLSA StatusExemptOrganizational GroupExec Vp Med AffairsDepartmentMM Devel. - Corp and Fnd RelPosting Begin/End Date12/23/2024 - 1/12/2025Career InterestCommunications & MarketingDevelopment/Institutional AdvancementApply Now