Charlotte Stephenson, A ProMedica Senior Living Community is hiring a Senior Care Advisor - Sales and Marketing Director! The Senior Care Advisor or Sales and Marketing Director is responsible to build and grow census by developing a strategic sales and marketing plan and providing prospective residents and/or responsible parties with appropriate information and assistance to choosing the assisted/independent living.
Regularly and customarily spends majority of their time engaged in growing move-ins
Maintains a thorough knowledge of the buildings products and services, resident care related capabilities and physician relations.
Effectively uses customer relationship management (CRM) systems and tools to manage referral source sales
Develops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building
Effectively uses IMPACT sales process to build relationships with inquiries resulting in commitment to move-in
Move-in Process Responsibilities
Application for move-in is completed prior to move-in along with tracking to screen residents for financial appropriateness
Market Planning and Analysis
Develops and executes an annual sales and marketing plan and manages available resources to meet building objectives, within budget
Promotion/PR/Advertising Responsibilities
Maintains a media contact list. Writes and submits press releases with photos to local media monthly as outlined in sales and marketing plan
Maintains current data base and develops monthly topical communications to inquiry leads
Works with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisement, brochures and media campaigns
Customer Satisfaction
Models customer service principals throughout the building and promotes appreciation of our customers’ needs with every employee
Evaluated on:
Total revenue at/above budget
Total occupancy at/above budget
Sales calls met/exceeded goal
Conversion ratios met/exceeded goal
Completes and submits required sales and marketing reports
Job Requirements:Education: College degree preferred Skills: Familiarity with long-term care and/or health care services preferred Experience: Sales experience, particularly in health care services, products, or pharmaceuticals preferred The above list of accountabilities is intended to describe the general nature and level of work performed by the incumbent; it should not be considered exhaustive.ProMedica is a mission-based, not-for-profit integrated healthcare organizational headquartered in Toledo, Ohio. For more information, please visit www.promedica.org/about-promedicaQualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. In compliance with the Americans with Disabilities Act Amendment Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a job with ProMedica, please contact [email protected] Opportunity Employer/Drug-Free WorkplaceRequisition ID: 81591