Dean’s Beans seeking a Marketing Manager to join our small, dedicated team. The successful candidate will carry a passion for our mission and values, as well as understanding Dean’s Beans’ customers. The Marketing Manager is responsible for all marketing administration including strategy, company/product messaging, customer engagement communications, planning product sales, email blasts, social media posts, and writing award applications. They will work closely with the CEO to determine an annual marketing strategy that will include sales growth goals, website management, social media, and any new product launches.
The Marketing Manager will also supervise the Social Media Assistant to determine social media strategy with the goal of increasing our organic reach and increasing followers while maintaining Dean’s Beans unique voice and communicating our mission, vision and values. S/he will be at ease communicating and collaborating with the CEO, Office, Facilities, and Production Managers regarding various aspects of the business.
Essential Duties
Marketing
With CEO, guide overall marketing strategies for the company
Use analytics to track website performance, customer trends and sales metrics
Keep track of Shopify conversion rates, abandoned carts, etc., and identify areas for improvement
With CEO and other staff, review effectiveness of marketing strategies quarterly, adjust as needed
Collaborate with others to ensure brand consistency and alignment
Create and manage content for website, social media, email campaigns, blog
Create and manage external communications, including public relations, media relations, etc.
Create and send bi-weekly customer email blasts in MailChimp
Purchase and manage paid ads (e.g. NEPM, Google AdWords, Amherst Cinema, etc.) with approval of the CEO
Prepare press releases when necessary, with the approval of the CEO
Apply for various relevant awards throughout the year
Social Media Management
Supervise the Social Media Assistant and work closely together to:
Design and execute a social media strategy
Generate and post original content at least 3x per week. This content should include calls to action
that build meaningful connections and encourage followers to interact with our brand
Moderate user-generated content and repost when useful and appropriate
Monitor analytics and take action to improve the reach and engagement of our content
Ensure that Dean’s Beans mission, vision, values, and company personality and voice are conveyed
Optimize company pages on all platforms to increase visibility of Dean’s Beans social media content
Website Management
Use analytics to monitor website performance, identify strategies for content and SEO optimization
Create and update blog posts, including managing comments
Continuously monitor and update content so all information is current and accurate (esp. to Mission, About Us, FAQ)
Run Wave and Lighthouse scans weekly for possible accessibility issues. Respond as needed.
Sales / Ecommerce
Track and report on websales monthly to identify trends and suggest ways to boost sales
Track and report on conversion rate data from Shopify; identify opportunities for improvements in customer checkout flow
Lead quarterly sales meetings focusing on sales trends, and how marketing efforts are impacting sales
Make sure all product pages on the website are up-to-date and products are showcased in ways that highlight Dean’s Beans quality and unique value proposition
Other Responsibilities
Maintain good relationships with suppliers and coworkers
Treat employees, suppliers and customers with respect, kindness, compassion, and courtesy
Collaborate well with others and enjoy team work, maintaining a positive attitude
Recommend and initiate continuous improvements
Occasionally assist with customer service or production, or work overtime, as needed
Interest in occasional public speaking, teaching or training about coffee a plus
Qualifications
3 – 5 years’ experience and success leading marketing and communications for companies
Demonstrated digital marketing experience and knowledge of social analytics tools
Extensive experience and skill designing and implementing email marketing campaigns
Excellent verbal and written communication skills
Experience using Canva, Hootsuite and Mailchimp
Excellent Computer skills; Microsoft Office, File Maker, Google Workspace, etc.
Experience with file sharing software including Google Docs and Dropbox
Bachelor’s Degree, or equivalent, preferred
Ability to see the big picture combined with excellent attention to detail
Analytical troubleshooting and creative problem solving
Ability to work well independently and as part of a dynamic team
Exercise good judgment and good decision-making
Be responsive to changing priorities and needs
Initiative, flexibility and a good sense of humor
Compensation
The salary range is $60,000 to $70,000 per year, depending on experience and education. This is a full-time (40 hours/week) salaried position with excellent benefits, including 100% of health and life insurances covered, generous paid time off and reimbursement for out-of-pocket healthcare expenses, plus a 401K with 5% of salary contributed by the company.
Dean’s Beans is an equal opportunity employer and encourages women, persons of color,
LGBTQ persons, and persons with disabilities to apply.
deansbeans.com
TO APPLY:
Send your resume and a cover letter to the Dean’s Beans CEO – (See email in post) by Friday, May 31.
Resumes without cover letters will not be considered.
About Dean’s Beans Organic Coffee
Dean’s Beans is a 31-year old Fair Trade, organic coffee roaster based in Orange, MA. We are a pioneer in the field of social responsibility, and dedicated to social justice, sustainable practices, living income for coffee farmers and our workers, and environmental stewardship. We create meaningful change through ethical business practices rooted in respect for the Earth, the farmers, our co-workers and coffee drinkers everywhere!
Our mission is to use specialty coffee as a vehicle for positive change.
Company values are:
Integrity – Doing the right thing matters.
Community – Our work is about people. We are stronger together.
Justice – We are committed to social equity and fairness.
Transparency – Clear communication and accountability are important.
Sustainability – We use resources wisely, protect the environment, earn a profit - and have fun doing it!
In addition to buying and roasting certified organic, and Fair Trade coffees from 11 countries around the globe, our work includes innovative direct development programs with our coffee cooperative partners. This approach, called People-Centered Development, focuses on the real needs of coffee farming communities for the necessities of life – clean water, reliable health care, education, economic opportunity, and more. Our social and environmental initiatives are the lifeblood of our company, and coffee is the vehicle that allows us to contribute and take action.
When the founder, Dean Cycon, retired in the summer of 2023, he sold the business to the employees and Dean’s Beans became a 100% worker owned cooperative. After two years, employees who work a minimum of 20 hours per week are eligible to apply to purchase a membership share and become a co-owner of the company. Our solid team is committed to carrying on the company legacy of putting people and the planet before profit. And, we are profitable!