Global Marketing Program Sr Manager

The Global Marketing Program Senior Manager is responsible for the orchestration and operations that support the design, execution, and performance of ServiceNow’s global integrated marketing programs tailored to our most critical persona groups.  This role requires strong project management expertise and end-to-end marketing program and/or campaign experience.  As a Sr. Program Manager, you are responsible for holding teams accountable to realize the end-to-end plan, as well as managing the overarching project plan, agencies, internal processes, internal communications, and budget. Key Responsibilities With a keen eye for detail and project management prowess, this role works across marketing teams to facilitate the execution of global integrated marketing program plans that support brand awareness, demand generation and pipeline acceleration, and adoption and renewals goals. Operations responsibilities include –  Facilitates and leads cross-functional working sessions, including managing the agenda, working files, action items, and plan components Designs and manages the comprehensive project plan including the campaign roadmap and deliverables timelines Manages the overall program budget details, including working with agencies and our internal resource management and finance teams to complete SOWs, POs, and invoices Ensures marketing plan is being socialized and measured as part of the organization’s overall rhythm of the business and QBRs. Ensures program plan and its components are accurately captured and tracked in appropriate tools and reporting. Designs and drives internal communications to ensure visibility of the plan to the appropriate audiences, including providing regular updates to Marketing leadership on plan and risks Holds cross-functional team accountable to the execution and performance of the aligned plan Cross-Functional Stakeholder Management – This role requires a strong ability to lead by influence across various teams and levels. Cross-functional teams include members from: Brand, Creative & Thought Leadership Digital & Social Product & Solution Marketing Field & Demand Marketing Partner Marketing Events Analytics & Insights This role would also collaborate within a team of Marketing Program Managers to share best practices, drive standards for excellence, and connect dots across global programs and campaign plans.