Director of Product Marketing, Customer Workflows

Role:We are seeking an action-oriented, product marketer who is excited to help accelerate the business of one of the newest, fastest growth areas at ServiceNow. We need someone that will excel as an individual contributor and be a great collaborator with our talented product marketing team and business partners. The Director Product Marketing for Sales and Order Management (SOM) will be responsible for driving key elements of our marketing strategy, including developing persona-based and AI solution messaging, creating sales and marketing content, releasing new products and features, and more. This position reports to the Sr. Director of Product & Solutions Marketing for Customer Workflows The ideal candidate will have positioning, messaging and storytelling in their DNA and demonstrates attention to detail and quality. They are a self-starter and thrive in a fast-past environment. What you get to do in this role: · Work closely with product, sales and industry teams to develop positioning and messaging that articulates the unique benefits of ServiceNow’s Sales & Order Management to our target industries  · Create messaging and content for various marketing touchpoints across the buyer journey and for campaigns, such as keynotes, case studies, videos, ebooks, infographics and blog posts. · Provide updates of website content, ensuring that the latest messaging is represented. · Help manage ServiceNow’s sales presence at key conferences and 3rd party events including speaker selection, messaging support, content review and related event staff management. · Develop and deliver sales assets and enablement that helps the sales team mature and close pipeline. · Partner with our technical product marketers and product managers to define compelling demo narratives. · Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.