Manager, Marketing Operations and Analytics

This position is open to candidates based in the Boston, New York City, Washington D.C. and Portland areas. We’re looking for a Manager, Marketing Operations and Analytics to join our team and help shape the future of an expanding GTM with business insights and scaled operations.As the Manager, Marketing Operations and Analytics, you will oversee reporting and analytics, manage complex projects across the Corporate Marketing team, and own third-party vendor relationships. You will collaborate with marketers, designers, and sales operations to implement and scale crucial strategies that deliver measurable results for multiple brands. In the near-term, this also includes helping manage a marketing automation platform migration. As a member of the Corporate Marketing team, you will be empowered to do this independently, and where appropriate, you will receive plenty of help and support.Key Responsibilities:Innovation & Project ManagementManage the project roadmap for the Marketing Operations teamProvide top-notch quality assurance on outgoing deliverablesMonitor and analyze campaign performance metrics to measure success and identify areas for improvement.Operational Efficiency & Technology IntegrationOversee and help optimize operational processes to maximize for effectiveness and efficiencyLead and maintain the Marketo platform, ensuring seamless integration with other marketing and CRM systems, such as Salesforce.Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generation.Provide ad-hoc support related to diagnostics, troubleshooting, or enhancement of marketing programsLeadership & Team DevelopmentIdentify opportunities for growth and development within the team to support long-term success.Mentor and support team members on marketing automation best practices, Marketo usage, and quality control of the databaseGenerate regular reports on marketing activities, providing insights and recommendations to senior management.Develop knowledge of our core product offerings, audience selection, marketing tactics, and clients