Marketing & Communications Manager

The Marketing & Communications Manager enhances Cape Abilities?

visibility, engages key stakeholders, and drives donor support through

innovative marketing and communication initiatives. Reporting to the

Vice President of Development, this role plays a pivotal part in

supporting and executing a comprehensive marketing and communications

strategy that aligns with the organization's mission, values, and

fundraising goals. STRATEGIC PLANNING AND EXECUTION: In partnership with

the VP of Development create and implement a cohesive marketing and

communications strategy that supports the organization?s development

objectives and enhances brand awareness. Collaborate with the VP of

Development to identify key target audiences and tailor messaging to

reach and engage these groups effectively. Gather, analyze, and monitor

market trends, competitor activities, and donor behaviors to inform

strategic decisions and improve campaign effectiveness. CAMPAIGN

DEVELOPMENT AND MANAGEMENT: Create, execute, and evaluate multi-channel

marketing campaigns, including digital, print, social media, and email

marketing. Ensure all marketing materials and communications align with

the organization?s brand, voice, and mission. Create newsletters, press

releases, annual reports, donor communications, photography, website

pages, and social platforms, ensuring high-quality and impactful

messaging. Collaborate on and manage a strategic Marketing and

Communications calendar. STAKEHOLDER ENGAGEMENT: Build and maintain

strong relationships with key stakeholders both internal and external.

Serve as the primary point of contact for media inquiries and manage the

organization?s public relations efforts. Coordinate interviews, talking

points/speeches, and prep staff including President & CEO as

opportunities arise. Manage photo releases in compliance with state

guidelines, and coordinate with parents and guardians to secure

necessary permissions. DIGITAL STRATEGY AND ONLINE PRESENCE: Coordinate

and collaborate on the organization?s digital strategy, including

website and platform management, social media presence, and online

fundraising campaigns. Utilize data analytics to track the performance

of digital marketing initiatives and optimize strategies for increased

engagement and conversion rates. Stay in tune with emerging digital

trends and technologies to continuously enhance the organization?s

online footprint. EXTERNAL MARKETING FOR SOCIAL ENTERPRISES: Assist in

implementing marketing strategies specifically for the organization's

two social enterprises. Collaborate with the social enterprise teams to

understand their unique value propositions and effectively communicate

these to target audiences. Create and manage marketing campaigns

highlighting social enterprises' social impact and benefits, leveraging

various channels to reach potential customers and partners. TEAM

COLLABORATION: Work closely with other departments to ensure integrated

and aligned communications efforts. Manage relationships with potential

external vendors and consultants to support the execution of marketing

and communications activities. Provide event support for Development-led

events. BUDGET MANAGEMENT: With support from the VP of Development,

create and manage the marketing and communications budget, ensuring

efficient allocation of resources to maximize impact and ROI. Track and

report on the financial performance of marketing initiatives, providing

insights and recommendations for continuous improvement. This role is

also instrumental in promoting our social enterprises, ensuring they

thrive and contribute to our overarching mission.