Senior Manager, HCP Marketing - Rare Disease (Friedreich Ataxia)

About This RoleThe Senior Manager, HCP Marketing- Rare Disease, Friedreich Ataxia (FA) position offers an extraordinary opportunity to join a growing and evolving rare disease franchise in a therapeutic area with high unmet needs (Friedreich Ataxia).  The Senior Manager will join the FA launch marketing team and will be responsible for building and leading HCP engagement activities, including congress and peer to peer strategy.This position is responsible for establishing strategic direction through analysis of insights to drive key strategic choices for the FA business. More specifically, this position will focus on peer-to-peer strategy across channels, disease education activities, KME engagement and management, and congress strategy and execution. The ideal candidate would have an expertise in developing compelling HCP messaging, have a bold vision of how to execute educational activities across digital channels, and is forward thinking about the future of congresses and HCP interactions.  What You’ll DoLead HCP congress strategy and marketing initiatives in close collaboration with other key functional partners including but not limited to TLLs, medical, meetings and events, and global teamsEnsure specific HCP initiatives including marketing programs and campaigns are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirementsCultivate strong relationships with field force, cross-functional partners, and marketing agenciesManage materials, projects, and resources through the internal review committee process (Promotional Review Committee)Manage multiple agency partners including management of associated budgetsLead development of peer to peer marketing initiatives including, but not limited to, Medical Expert videos, symposium content development and management, national webinar/broadcastsLead and manage HCP non-personal promotion, partnering closely with omnichannel support teams to deploy highly effective digital campaigns to drive SOVPartner with medical and the customer market insights teams to lead and manage HCP advisory boards gaining valuable and actionable insights for the brandWho You AreYou are a strategic thinker who can execute flawlessly. You put the needs of patients and those who care for them above all else and have a passion for serving them.  You love to innovate across all areas including HCP engagement and experience. You have a passion and expertise in rare disease.