About This Role  The Senior Director of Consumer Marketing (Neuropsychiatry) will be a critical and visible leader within the US Neuropsychiatry Franchise, leading, planning and executing sophisticated consumer activation and patient experience strategies. Reporting to the VP/Head Neuropsychiatry Marketing, the Senior Director of Consumer Marketing will lead the consumer marketing team and matrix in the development and execution of overall U.S. branded and unbranded strategies/plans to educate, activate and support patients with Postpartum Depression (PPD).  What You’ll Do  
You will serve as U.S. consumer brand-lead to develop clear patient strategy, design creative campaigns, develop messaging and coordinate a patient experience that meets patients where they are, while overcoming barriers to treatment.  
You will lead a team of marketers charged to educate and activate key consumer audiences for postpartum depression (PPD). Through these efforts, this leader will sit on joint leadership teams to lead the strategy and implementation of the consumer roadmap, with focus on improved education, consumer activation and speed to therapy.  
In this position you will focus on leading a team focusing on both indications, disease education initiatives, as well as leading the branded direct to consumer (DTC) launch campaign. By articulating a clear customer experience strategy this leader will also drive solutions that cross-cut audiences.  
You will have a deep understanding of patient/consumer customer audiences, but also the ability to collaborate and lead projects that focus on supporting the intersection between HCP audiences and patient.  
You will set goal-based priorities for the team and each individual team member to ensure alignment with the broader marketing organization while forming strong and collaborative partnerships with key stakeholders.  
You will support and enable the organization by providing consumer expertise and partnering with peers and other senior business leaders to develop and implement solutions to challenging business issues.  
You will manage overall media planning and content strategies including management of budgets >$50MM.  Who You Are  You have deep consumer/patient marketing and launch or market-building expertise. You use crisp customer and market insight to make key business choices and lead implementation across the matrix. You have a proven track record of developing large scale direct to consumer campaigns.