Lead of Digital Marketing Measurement and Data Science

About This Role The lead of digital marketing measurement and data science is responsible for driving US business performance across digital marketing. The role will measure and analyze digital data (e.g. CRM streams, paid media, and website data) to assess promotional effectiveness, support optimization efforts, and make data-driven recommendations. The individual will partner closely with US Marketing, US BIO, and creative agencies to develop statistical and machine learning models. The scope of this role is patient and healthcare professional analytics in the Neuropsychiatry therapeutic area.What You’ll Do Collaborates with marketing product managers, omnichannel (OCE) team members, field excellence and agency partners to understand key business questions and marketing objectivesConduct patient journey analyses, HCP segmentation, marketing mix optimization from a Digital measurement lensDevelop and implement data-driven solutions using advanced analytics and machine learning techniques, predictive algorithms, and AI-powered tools to assist in resource allocation and to streamline processesLead the development of statistical and machine learning models to quantify the effect and interactions that affect patients’ and their healthcare journeys with a focus on digital media and channelsDevelop statistical model-based Omni-channel marketing solutions based on rich and complicated healthcare data to optimize the delivery of messages and maximize the impact across different channelsDevelop attribution model solutions to optimize the delivery and timing of messages and maximize the impact across different channelsDevelop patient journey experience to understand how key symptoms led to diagnosesProvide recommendations to US brand managers on health care providers reached by the field, email, media, and website by monitoring channel KPIsThis work involves personally initiating and conducting analyses, collaborating with the internal team to conduct analyses, and directing partners in performing monthly, quarterly, and ad-hoc deliverables.Partner with third-party vendors/agencies to define measurement strategy. Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs Who You Are Two, quick sentences describing who the ideal candidate is. (Example: You love analytics and are passionate about using data to drive key business decisions. You love learning new technological skills and working through collaboration.)