Position Title: Director, Patient Marketing, Early Patient ActivationPosition Location: Cambridge, MAAbout the jobSanofi Rare Diseases are on a mission to modernize a successful 30+ year rare disease business model so that we are positioned to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment. The model we are deploying is not only new to Sanofi, but new to our pharma peers. Success of this mission will mean modernizing so we can make faster decisions closer to the customers we serve. Additionally, the Patient Engagement Marketer, Early Patient Activation will play a critical role in maintaining Sanofi’s leadership in and commitment to Rare Disease, driving Sanofi towards our mission of delivering a personalized, optimized patient experience and improving patient outcomes. Each marketer will work closely within our GTM models.We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.Main responsibilities:
Create tailored and actionable omnichannel customer engagement strategy, focused on acquisition and early activation for all in market products, as well as future products.
Create a robust and holistic view of the customer journey, including stakeholder mapping and influence network; working closely with the Treatment and Retention Marketers.
Decision making responsibilityrelated to the area of focus/expertise.
Understand patient unmet needs regarding engagement.
Collaborate cross-functionally to align objectives to brand strategy.
Work closely with field teams and PSS counterparts to execute tactics and gather insights to help shape future activities.
Determine critical moments/barriers in the patient journey and aim content at overcoming those barriers.
Design a hyper-personalized modular content plan, including channel mix, that is unique, relevant, unified, and customized for target audiences.
About you
3+ years of relevant healthcare or pharmaceutical industry experience
Marketing, sales, or insights & analytics experience, preferably in cross-functional leadership roles.
Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Experience working in large scale and complex multidisciplinary teams, and proven ability of influencing without authority.
Demonstrated expertise in patient experience.
Digital-forward mindset.
Bachelor’s in marketing, business, technology, or life sciences.
Ability to travel 25% within the US.
Why choose us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.#GD-SG #LI-GZ#LI-Onsite