About This RoleThe Director, Global Insights Lead, Lupus role plays a vital part in shaping the direction of the business and contributing to brand success. It directly supports the Pipeline PDC team focused on the lupus pipeline across multiple indications, providing critical insights for informed decisions, allowing for competitive positioning, and driving strategic initiatives based on a data-driven approach.You will be a strategic thought partner to the PDC team and other key stakeholders in identifying opportunities based on a deep understanding of customer groups, market archetypes, and competitive landscapes. You will work across large datasets using statistical methods and advanced data analytics tools to uncover patterns, trends, and correlations. Ultimately this role will serve to support all insights generation requirements both pre-launch and LCM opportunities as relevant. What You’ll DoInsights Generation & Strategic partnershipAnalyze and interpret multiple data sources, including market research, surveys, social media listening, and non-structure raw data points, transforming them into valuable information to help deepen the understanding of customer groups – including their pain points and expectations –, market and competitive trends, and identifying business opportunities to support decision-makingEngage as a thought partner to the PDC leads and other senior stakeholders and translate complex data findings into clear and actionable insights that can guide decision-making, support strategy development to improve business outcomes, and help more patients get treatment accessUtilize advanced statistical methods and predictive modeling to enhance the depth and accuracy of insightsEnsure a solid understanding of the business, customer groups, market dynamics, and overall competitive landscapeCultivate relationships with internal stakeholders, understanding the different market realities and adapting insights generation accordingly.Align metrics and appropriate tracking for brand and execution initiatives to ensure insights gathering learnings loopsStreamline the Insights generation process by coordinating information gathering and analytical processes across all markets and coach local teams on implementing their insight generation activitiesProvide input to creating reporting and data visualization to communicate insights effectively to relevant stakeholders, including senior leadershipMarket Research & Competitive InsightLead Market research in close collaboration with PDC leads, identifying knowledge gaps to support its design and deliveryLead Competitive Insights Process, translating data and information into Insights and sharing them frequently and broadly with the relevant stakeholdersCoordinate Customer and Patient Insights generation through Market Research, Social Listening, digitally generated data, and other internal and external sources of informationAdvise and share broadly Insights generation based on Customer and Patient journey mapping and respective pain points and areas of opportunityDriving capabilities and continuous improvementLiaise with PDC leads and key senior stakeholder members to align on critical business priorities and collaborate with relevant functions in CE&O and IT to develop capabilities to support Insights generationStay updated on advancements in analytics tools and methodologies and evaluate and drive implementation of new technologies to improve the insights generation processIdentifying opportunities to enhance data collection methods, improve data quality, and refine analytical approaches to ensure ongoing effectivenessAct as a Project Leader or Project Manager in TA or Functional critical projectsFoster experience exchange and learning loops through internal community engagement, creating opportunities to nurture and support new ideas and showcase best practices and market trendsWho You AreYou are a dynamic individual who can balance strategic vision with a hands-on approach, effectively turning ideas into action. You thrive on challenge and will be a highly collaborative, perceptive, and analytical problem solver, and exhibit strategic and innovative agility.
Job Details
ID | #53453162 |
Estado | Massachusetts |
Ciudad | Cambridge |
Tipo de trabajo | Full-time |
Salario | USD TBD TBD |
Fuente | Biogen |
Showed | 2025-02-13 |
Fecha | 2025-02-13 |
Fecha tope | 2025-04-14 |
Categoría | Etcétera |
Crear un currículum vítae | |
Aplica ya |
Director, Global Insights Lead - Lupus
Massachusetts, Cambridge, 02138 Cambridge USA