About This RoleThe Associate Director, Marketing (Customer Experience and Access Navigation Lead) will be visible leader within the US Marketing Team responsible for establishing content and innovative initiatives in support of smooth customer experience for HCPs, patients and other stakeholders participating in the postpartum depression journey.  More specifically, this position will focus on designing and implementing well-planned and executable tactics designed to simplify and accelerate the pathway to diagnosis and treatment, driving coordination and collaboration across HCP, consumer and access marketing teams.This position is also responsible for analysis of insights to understand current customer experience, impact of initiatives and drive key strategic choices adaptations to strategy, plans and/or go to market design.What You’ll Do    Ensure specific customer experience and education initiatives are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements
   Cultivate strong relationships with cross-functional partners and advertising agencies
   Lead initiatives through to execution in close collaboration with other key functional partners
    Partner with internal teams to collect and act upon real-time insights and feedback
   Oversee strategic initiatives aimed to drive enhanced experience and improved care coordination
   Create and deliver educational resources and core claims, ensuring alignment with strategy and complementary to other key audience engagement plans
   Develop materials with consistent pull through of aligned messages – may include resources such as visual aids, leave behinds, digital tactics as well as solutions such as technology or support services.
   Collaborate closely with alliance partners to prioritize, focus, and gain alignment on the most impactful initiatives to deliver on team objectives
   Manage materials, projects, and resources through the internal review committee process (Promotional Review Committee)
   Manage multiple agency partners including management of associated budgetsPrepare for and lead leadership meetings related to metrics and impact review on a Quarterly basis; Demonstrate influence in long-term roadmap decisionsRepresent and manage all budgeting activities with Finance and Cross-functional partnersWho You AreYou are a strategic thinker with strong understanding of healthcare ecosystem, including women’s health environment and common access and fulfillment processes for specialty products.  You can influence, even without authority.  You can execute flawlessly. You are collaborative, proactive, and a curious person always looking to learn and improve the way we work. You put the needs of patients and those who care for them above all else and have a passion for serving them.