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Marketing Director, Data Center SolutionsNew York, New York, United StatesNew12 additional locationsHouston, Texas, United StatesUnited StatesDenver, Colorado, United StatesPhoenix, Arizona, United StatesWashington, District of Columbia, United StatesSan Francisco, USA, United StatesChicago, Illinois, United StatesBoston, Massachusetts, United StatesLos Angeles, California, United StatesMiami, Florida, United StatesDallas, Texas, United StatesAtlanta, Georgia, United StatesMarketing/CommunicationsRequisition # 20027310Post Date 5 hours agoWe are looking for a Marketing Leader to join our Global Marketing organization focused on Data Center Solutions (DCS). This expanded role will be responsible for establishing and driving the overall marketing strategy for DCS.Focus will be around understanding the market opportunity, defining the client segment personas and building an actionable B2B marketing plan from “brand to demand.”Specifically, this role will focus on building CBRE’s brand awareness in this sector, initiating lead generation, marketing thought leadership, and spearheading product marketing across all paid, owned and earned channels including involvement in key industry events.This role will interface directly with leaders across the firm including full engagement with the Head of Data Center Solutions – and manage alignment with key business objectives.Key ResponsibilitiesDefine the regional market opportunity and buyer personas to drive value and strategy
Collaborate with key stakeholders to develop segment and product positioning and messaging that articulates a value proposition and product narratives
Develop revenue-driving go-to-market plans with defined success metrics tied to revenue
Develop content for internal and external use including sales collateral, case studies, FAQs, Talking Points etc.
Write, socialize, and execute marketing plans across digital, content, product, customer growth, and creative
Understand competitive differentiation and arm client organization with the effective tools to position against the competition
Develop training programs for internal awareness and education
Track and measure the effectiveness and impact of all marketing activities
Business AcumenGrasps complexities and connections among problems; able to prioritize elements that will drive success
Ability to comprehend and interpret business data, analysis and documents, company policies and procedures as well as clients’ goals and objectives to develop strategic solutions for a growing matrix-based multi-industry sales environment
Ability to motivate and negotiate effectively with key employees, top management, and client groups to take desired action.
Errors in judgment may cause long-term impact to line of business and/or overall company.
Communication and Collaboration SkillsHands-on leader able to communicate clearly, work practically, and do hard things well with speed and urgency. Operate effectively in a lean organization, with a bias for action.
Exceptional communication skills and the ability to influence and inspire your team and peer groups both verbally and in writing.
Ability to collaborate and work cross functionally in a highly matrixed organization.
Ability to lead by influence and partnership.
Financial KnowledgeRequires in-depth knowledge of financial terms and principles. Ability to analyze complex business/financial data and develop innovative solutions.
Education and Experience10+ years of related experience and/or training
Bachelor’s degree or comparable academic training in general business, marketing, or closely related discipline is preferred.
US Company ProfileAbout CBRE Group, Inc.CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2019 revenue). The company has more than 100,000 employees (excluding affiliates) and serves real estate investors and occupiers through more than 530 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)
Vacancy caducado!