Manager, Marketing Research & Insights (Enterprise)

As a Marketing Research & Insights Manager, you will inspire teams and leaders to take action and make decisions by serving as the champion of our Participants, Sponsors and Prospects. In this role, you will independently lead the execution of research on strategic initiatives, to provide actionable insights into our Participants, Sponsors and Prospects experience with our brand. You will leverage your deep knowledge of research methods, analytics and synthesis to build compelling, persuasive cases for action. You will serve as a trusted partner/advisor and collaborate with a wide variety of teams while influencing decisions at the highest levels of the company.Key Responsibilities and Duties

Directly author brand and marketing insights reporting on topics including brand equity tracking, customer segmentation, creative testing, brand lift studies and other ad hoc pieces of research

Create holistic analyses spanning various data sources that move beyond an explanation of “what happened” to “why it happened,” “what is important,” and “what should be done” to inform marketing strategy

Integrate disparate measurement such as customer insights, competitive activity, and macroeconomic trends to add context to brand and campaign performance

Manage research agencies and measurement vendors conducting quantitative and qualitative research

Provide measurement criteria and reporting templates to supporting agency partners

Collaborate with media publisher/platform partners to set up campaign studies (e.g., brand lift surveys)

Educational Requirements

University (Degree) Preferred

Work Experience

3+ Years Required; 5+ Years Preferred

Physical Requirements

Physical Requirements: Sedentary Work

Career Level7ICRequired Qualifications

3+ years of experience with brand and marketing campaign measurement at client-side advertiser, media agency, or marketing research supplier company delivering brand and/or campaign measurement insights including but not limited to hands-on experience in shaping surveys

Preferred Qualifications

Bachelor’s or Master’s Degree in Marketing, Marketing Research, or related fields

5+ years market research experience with Financial Services, Tech, Retail or CPG

Experience managing research agencies or measurement vendors conducting quantitative and qualitative research, specifically with brand equity tracking, brand lift studies, and ad measurement

Experience with 3rd party market research data providers (e.g., Kantar, Nielsen, Pathmatics)

Experience with competitive intelligence reporting, macroeconomics trends, and industry forecast analyses

Proven ability to independently design, execute, analyze and report custom research projects across different audience segments to test hypotheses and more deeply explore themes identified in tracking programs

#LI-DV1Related SkillsAnalytical Skills, Audience-focused Communication, Collaboration, Communication, Content Development, Copywriting, Data-Based Decision Making, Detail-Oriented, Econometrics, Economic Analysis, Financial Forecasting, Financial Modeling, Market/Industry Dynamics, Prioritizes Effectively, Problem Solving, Research Synthesization, StatisticsAnticipated Posting End Date:2024-01-27Base Pay Range: $90,100/yr. - $115,000/yr.Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).Company OverviewTIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .Equal OpportunityWe are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Phone: (800) 842-2755Email: [email protected] NoticesFor Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.Privacy Notices

For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .

For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .

For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .

For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .

For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .

For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .

For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .

Nondiscrimination & Equal Opportunity EmploymentTIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.EEO is the Law (https://assets.phenompeople.com/CareerConnectResources/TIAAGLOBAL/documents/22-088EEOCKnowYourRights-1688394514088.pdf)Pay TransparencyPhiladelphia Ban the Box (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf)