Associate, Lifecycle MarketingBoston, United States of AmericaAs the Customer Engagement Marketing Manager, you will:
Use data analytics and customer behavior insights, to identify customer needs at various stages of the lifecycle and develop targeted comms strategies tailored by segment
Design and create visualizations of customer comms journeys to map out how comms will reach customers with the right messaging at various touchpoints
Design and execute personalized comms plans for each customer segment via various digital channels, including: email, SMS, push and in-app messages
Design onboarding journeys that provide a seamless customer experience ensuring that customers understand the value of their product and encourages early engagement
Using customer analytics to develop retention strategies aimed at reducing churn and deepening customer engagement
Working with the data and analytics teams to measure campaign effectiveness and track KPIs (ie. Acquisition targets, customer lifetime value etc) to identify areas of improvement and make data-driven decisions
Create a comprehensive test-learn-optimize roadmap for the CRM channels
Partner closely with other channel owners in the CRM team to assess cohesive communication strategy across outbound and inbound channels.
Work with agency to create best in class creative
Understand the MarTech stack and how to optimize usage of the various tools to create best in class campaigns
English Digital Marketing ChannelsPrimary Location: Boston, MA, BostonOther Locations: Massachusetts-Boston,New York-New YorkOrganization: Santander Bank N.A.The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.Salary: $87,750 - $122,500/yearAN EQUAL OPPORTUNITY EMPLOYER M/F/Vet/Disabled/SO