Sr. Director of Product Marketing

Nexthink isn’t just a software company. We created and lead the Digital Employee Experience (DEX) category — and now we’re looking for a storyteller and strategist who can help us take it to the next level. This is your opportunity to own the narratives that define an entire market, connect complex technology to C-level priorities, and bring our platform to life in ways that inspire action. If you can turn product features into movements and messaging into moments, we want to talk. We’re looking for a Sr. Director, Product Marketing (based in Boston, MA) to lead the development and execution of our product positioning, messaging, and storytelling strategy for Nexthink’s DEX solutions. You’ll be responsible for translating complex technology into inspiring narratives that resonate with our audiences—from IT leaders to the C-suite—and drive engagement, demand, and revenue. What You’ll Do:Category & Positioning Leadership Serve as a category evangelist, shaping and amplifying Nexthink’s role as the DEX leader to analysts, press, partners, and executive audiences. Build persona-based narratives that resonate from IT ops to the CIO suite, connecting emotional hooks to business-critical outcomes. Craft positioning that differentiates Nexthink and elevates our entire portfolio in a fast-evolving market. Storytelling & Evangelism Translate technical features into compelling, human stories that make customers and executives lean in. Deliver presentations that earn the trust and attention of senior IT leaders and C-level audiences. Represent Nexthink on stage and in market conversations as a thought leader in the future of Digital Employee Experience. Go-to-Market LeadershipOwn GTM strategy for major launches and cross-sell initiatives, aligning tightly with Product, Sales, and Growth Marketing. Drive competitive positioning, pricing narratives, and value frameworks that accelerate adoption and revenue. Operate with urgency, ensuring our messaging keeps pace with the velocity of our engineering and product teams. Content & Enablement Lead creation of high-impact content — solution briefs, ROI stories, executive decks, and customer case studies. Partner with Sales Enablement to arm field teams with the tools and messaging they need to win CIOs and IT leaders. Market Intelligence & Insights Stay ahead of trends and competitive shifts to continuously evolve our category narrative. Conduct persona research, customer interviews, and win/loss analysis to refine positioning and GTM strategy.