Position Overview:If you're a marketing professional who thrives on developing and executing effective digital strategies and tactics for various audiences, come join Savant on our mission to redefine smart home and power.
Savant is searching for a detail-oriented and creative professional to serve as a Digital Marketing Manager on our Corporate Marketing Team. This role reports to the Director of Digital Marketing and works side-by-side with the Sr. Manager of Savant Pro and Power Marketing to engage, inform and inspire Savant dealers, installers, and contractors, as well as Savant home end users.
You will be responsible for managing and creating compelling digital content across multiple platforms, managing day-to-day social media activity, and executing strategic digital campaigns that align with our business and brand goals.Key Responsibilities:Digital Content Creation & Management:Manage updates to Savant.com and ensure content is engaging, accurate, and on brand.Build & maintain lead generation process and operational execution.Lead sponsorship activities at Savant show homes to ensure business achieves maximum ROI.Analyze influencer marketing opportunities and identify those that align with goals of the Savant business and brand. Negotiate terms and execute deliverables.Manage Savant product content that appears on distributor and other third party websites. Ensure products are represented appropriately and that specs and pricing details are accurate.Create plan for marketing Savant products to current Savant homeowners through digital channels such as email and Savant Home Manager.Partner with internal creative team to develop engaging, on-brand content including graphics, promotional emails, and web contentEnsure brand, messaging, voice, and visuals are consistent across all digital platforms.Collaborate with Savant marketing team members on digital marketing initiatives targeted to the Savant dealer community, which consist of the Savant store, technical information, education, customer service, etc.Leverage analytical skillset to gather key business and user insights as well as measure impact of marketing programs – leads, awareness, traffic, etc.Social Media Management:Plan, write, and schedule social media content for Savant Pro and Power. Set and execute content calendar.Manage official social media accounts across Instagram, Facebook, LinkedIn, X (Twitter), Pinterest, TikTok, and YouTube.Monitor daily activity, engage with audiences, and build community across all platforms.Partner with Savant dealers and installers to collaborate on content that highlights projects and best practices.Track and report on performance metrics, audience insights, and competitor analysis.Effectively lead and partner with outside agencies, business partners, and customers.Keep the Savant brand relevant and engaging across key audience segments.Repurpose long-form content into social-friendly formats.Partner with internal creative team to develop engaging, on-brand, and timely content that capitalizes on Savant news and industry trends.