Who are we looking for?Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Brand Initiatives Manager in the Extended Stay Strategy Division. The Extended Stay Strategy Division is a forward-thinking, cross-functional team with a dedicated focus on developing, leading and executing strategies for Choice’s four Extended Stay brands—Everhome Suites, MainStay Suites, Suburban Studios and WoodSpring Suites. As a key member of our Extended Stay Strategy Division, you will focus on developing and implementing innovative strategies to elevate our brand presence and drive growth, further differentiating Choice from the competition.If you are a strategic thinker with a tactical mindset, possess a high sense of urgency, and excel at critical thinking and problem-solving, we invite you to apply today for our Brand Initiatives Manager role and #MakeItYourChoice.Your Responsibilities
Manage the execution of Extended Stay programs and brand strategy initiatives.
Communicate execution progress to Extended Stay membership team and key stakeholders.
Collaborate with Brand teams as needed to plan and execute communication strategies and other elements necessary for successful implementation of brand initiatives.
Support the development and execution of consumer and/or operational testing and appropriate measurement mechanisms: focusing on owner ROI (return on investment), RevPAR (revenue per available room), LTR (likelihood to recommend – guest satisfaction), and unit growth.
Develop reports and presentations for internal and external meetings, including executive business reviews, owner advisory councils, and annual events and meetings.
Your Experience, Skills & Competencies
Bachelor's degree required.
A hospitality professional with broad hotel operations knowledge and familiarity with a variety of hospitality industry concepts, practices, and procedures strongly preferred.
Prior exposure to extended stay brands in a brand or operational role preferred.
Strong project management experience, (preferably PMP certification), with experience developing project management plans, implementing initiatives, and measuring results.
Strong organizational, time-management and analytical skills.
Ability to communicate successfully with peers, management, and Franchisees / General Managers.
Excellent verbal, written and organizational skills.
Flexibility to changing priorities and ability to handle multiple tasks concurrently.
Strong written and verbal communication skills.
Exercises independent judgment and creativity to solve problems.
Willingness to explore opportunities to add value to any given project.
Ability to leverage data and create a foundation of data-supported decision making.
Proficient in the use of MS Office applications, such as Outlook, Word, Excel, PowerPoint.
Your TeamThis is an individual contributor role that will report to the Director, Brand Activation - Extended Stay. You will collaborate with cross functional departments on a regular basis.Your Work LocationAs our Brand Initiatives Manager, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.Right now, our associates in corporate headquarters are working in a hybrid environment, up to 4 days per week in the office and virtually from your home office the remaining days. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs.About ChoiceChoice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories as of September 30, 2022, the Choice® family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. The award-winning Choice Privileges® loyalty program offers members a faster way to rewards, with personalized benefits starting on day one. For more information, visit www.choicehotels.com.At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, we keep Choice Hotels thriving by serving as a champion for our franchisees and providing cutting-edge technology.About Choice Hotels Financial PerformanceRecord total revenues grew 10% to $1.5 billion for full-year 2023 compared to the same period of 2022. Adjusted EBITDA for fourth quarter 2023 increased 11% to $125 million from the same period of 2022. Fourth quarter 2023 adjusted diluted EPS increased 14% to $1.44 compared to the same period of 2022. Please click here (https://investor.choicehotels.com/news/news-details/2024/Choice-Hotels-International-Reports-Fourth-Quarter-And-Full-Year-2023-Results/default.aspx) to review highlights of our Fourth Quarter and Full-Year 2023 Results. PLEASE NOTE: This role is not eligible for sponsorship Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.