Marketing Specialist

The Enrollment Enablement Marketing Specialist will play a critical role in driving student enrollment by developing and executing marketing strategies that engage prospective students and streamline their journey from awareness to enrollment. This role requires a creative, analytical thinker who can leverage data, content, and digital tools to enhance marketing campaigns and improve the enrollment process.Develop and implement marketing strategies to support enrollment goals.Strategize and project manage content and campaigns tailored to prospective students.Collaborate with cross-functional teams to align messaging and strategies.Map and test performance data of existing tools, campaigns, application, etc. to optimize engagement and conversion rates.Manage marketing automation tools to nurture prospective student leads.Conduct market research to identify trends and opportunities for growth.Monitor and report on the effectiveness of marketing efforts and suggest improvements.Quality Management support and collaboration with Enrollment Enablement Operations to support. the execution and implementation of strategic initiatives for the regional sales teams and marketing.