It's fun to work in a company where people truly BELIEVE in what they're doing!Job Description Summary:As Field Marketing Manager on the AMER Field Marketing Team, this individual is the Marketing lead for their aligned Regional Sales Team/s. A Field Marketing Manager is responsible for sales engagement and for creating the specialized plan to build pipeline against targets (Marketing and Sales) and to accelerate deals to close. The role is both strategic and tactical – from planning and operationalizing, to customer engagement through multi-touch plans and follow up.This role requires self-motivation, operational excellence, creative thinking, process alignment, strong organizational skills, good communication skills, ability to manage multiple projects and the ability to build a positive customer experience approach.This Field Marketing Manager will support planning efforts, various activities and customer engagements, taking a holistic, cross-team approach with the Marketing team to drive consistency, increase visibility, and contribute to pipeline growth against our marketing targets.Essential Duties and Responsibilities :
Marketing Lead with their Sales Team and a Key member to the extended sales team - daily engagement with Sales Leaders/Sales Team/s in 1:1 meetings and team meetings, QBRs and planning sessions to align and support sales business needs
Build, manage and execute a plan with strategy, purpose and superior customer experience that delivers on the desired outcome that is aligned to the Sales and Marketing priorities and goals
Lead the development of comprehensive go-to-market strategy and execution of marketing plan with a variety of marketing tactics to achieve healthy pipeline coverage, build growth and strengthen relationships in existing accounts, accelerate deals and penetrate new accounts/contacts in target accounts for the Sales Team/region
Collaborate with sales management, demand gen, product marketing, corporate marketing and partner marketing to ensure activities/programs align with the needs of sales, while on message with Corporate strategy and sales plays
Focus on Account Based Marketing and more intimate customer engagements to drive meetings and opportunities for sales
Collaborate with Partner Marketing to integrate the partner ecosystem into the region’s go-to-market plan; engage partners and participate with partners in select activities
Measure, analyze, report the success of activities and programs against the marketing and sales region's pipeline objectives and established metrics. Evaluate marketing effectiveness/ROI to make data driven decisions for future investments
Identify and deliver Internal Win Reports with Sales Team
Identify, manage development and ensure completion of Case Studies with Sales, Customer, Customer Advocacy Lead
Support and drive success for key anchor customer programs including ENVISION and Women Leaders in Technology & Allies
Qualifications:
At least 5+ years in field marketing; some prior sales experience is helpful
Bachelor’s Degree or equivalent
Knowledge of marketing principles, practices, processes, tactics and tools
Ability to understand and support Sales and their priorities
Ability to manage vendors, budget and ROI
Drive for Operational Excellence and Superior Customer Experience
Must be willing to travel approximately 25%
Committed to Rocket’s core values of empathy, humanity, trust and love
Information Security:Information security is everyone’s responsibility. A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.Diversity, Inclusion & Equity:At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.The base salary range for this role is $77,662.00 - $97,077.50 /year. Exact compensation may vary based on skills, experience, and locationWhat Rocket Software can offer you in USA:Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)Healthcare coverage options to fit you (and your family’s) needsRetirement savings, with matching contributions by Rocket SoftwareLife and disability coverageLeadership and skills training opportunitiesTwo paid work days for off-site trainingRocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to [email protected]. We will make a determination on your request for reasonable accommodation on a case-by-case basis.#LI-RemoteIf you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!Thousands of companies around the world depend on Rocket to solve their most challenging business problems by helping them run their critical infrastructure, business processes, and data, as well as extending the value of these assets to take advantage of cloud and mobile computing, advanced analytics, and other future innovations. From the clothes we wear to the cars we drive, Rocket solutions power the back-end systems that thousands of brands interact with every day. At Rocket, software has always been about people—not just ones and zeroes. We’re people solving problems for other people, and we strive to treat our customers, partners, and fellow Rocketeers with humanity. Founded in 1990, Rocket Software is headquartered in Waltham, Massachusetts with 31 offices around the world.