Marketing Specialist

Marketing Specialist Ready to make a difference? If you’re passionate about marketing and want to grow your skills, we want you as part of our team! Our energy marketing team is growing and in search of a Marketing Specialist who is excited to learn and build a long-term career. ICF is a consulting firm with the 8th largest independent marketing agency in the country, ICF Next. Our Marketing team is made up of more than 1,700 communications professionals. As part of the Marketing team, Account Services supports energy clients through marketing strategy, advertising, and other marketing services to promote energy solutions, with a primary focus on energy efficiency. This team produces award-winning marketing work that changes behavior and ultimately helps individuals, communities, and the environment. The Marketing Specialist will be part of the energy Account Services team in a support role. The Account Services team conducts all aspects of marketing including advertising, strategic planning, research, social media, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful. This is predominantly a work-from-home position with periodic working days at our headquarters in Reston, VA. Minimal local travel is required. Why you will love working here:

Quality of life: Flexible workplace arrangements, work-life balance

Investment of the community: Donation matching, volunteer opportunities

Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan

And many, many more (Ask your recruiter for more details!)

What you will be doing:

Assist with the marketing and advertising of energy efficiency programs for utilities located in the Mid-Atlantic region.

Work with the Account Services team to develop and implement marketing and communications plans to educate customers about energy efficiency and drive participation in energy efficiency programs.

Work with ICF Next Creative Services team to fulfill the development of marketing materials including advertising campaigns, point of purchase materials, websites, direct mailers, brochures, incentive application forms, email and direct mail campaigns, video, print, outdoor, etc.

Work with the ICF Next Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, etc.

Prepare monthly reports on activities, media analytics, and results of the marketing program.

Manage creative and industry awards submissions to showcase our work.

Coordinate timely and seasonal organic social media content, applying best practices and ongoing learnings. Assist in the preparation of quarterly performance reporting.

Prepare and manage printing requests to ensure collateral is in market at all times.

What we need you to have (minimum qualifications):

Bachelor’s degree in Communications, Marketing, Advertising, or related majors.

Internship or experience at an advertising agency and/or experience working on a consumer marketing account.

OR

4+ years of experience working in marketing or advertising and knowledge of paid media, digital advertising, traditional marketing, and social media environments.

What we would like you to have:

Strong working knowledge of MS Office Applications (Word, PowerPoint, Outlook, Excel, Teams)

Experience with Google Analytics and/or using other reporting software to track and report on results.

Exposure to developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects.

Interest in and commitment to energy efficiency, the environment, and sustainable living.

Comfort with following documented processes and assisting In and contributing to their continuous Improvement.

Professional Skills:

Excellent verbal, interpersonal, and written communication skills.

Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines, and priorities.

Creative thinker with a positive attitude who enjoys a challenge and finding solutions.

Ability to work independently, seek help as needed, and contribute to team and company culture.

Working at ICFICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are committed to creating a culture where we embrace our differences in ideas and identities. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. Learn more about what we dohttps://www.icf.com/ and our commitment to inclusionhttps://www.icf.com/company/about/diversity-inclusion.We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy (https://www.icf.com/legal/equal-employment-opportunity) .Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: Know Your Rights (https://www.eeoc.gov/sites/default/files/2022-10/EEOCKnowYourRightsscreenreader1020.pdf) and Pay Transparency Statement (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp%20EnglishformattedESQA508c.pdf) .Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position is :$48,067.00 - $81,713.00Virginia Remote Office (VA99)Need help? We're here:[email protected] ICFICF is a global consulting and technology services company with approximately 9,000 employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com (https://c212.net/c/link/?t=0&l=en&o=3731098-1&h=2556622195&u=https%3A%2F%2Fwww.icf.com%2F&a=icf.com) .