Eurofins Viracor LLC is an equal opportunity employer and encourages individuals from all backgrounds to apply. By submitting your application, you acknowledge and agree to the following conditions:Drug Screen: Successful candidates will be required to pass a standard drug screen as part of the pre-employment process.Background Check: A thorough background check will be conducted for all potential employees. This may include, but is not limited to, criminal history, education verification, and employment history.Visa Sponsorship: Eurofins Viracor LLC does not sponsor employment visas. All candidates must have the legal right to work in Lenexa, KS without requiring sponsorship. Unless approved by HR and supporting parties.Basic Function and Scope of Responsibility:The Director of Marketing is primarily responsible for providing leadership and management of the Company’s marketing organization and all marketing activities, which include corporate marketing, cohesive brand messaging, strategic positioning, product marketing, product management, partner/channel marketing, target market and segment strategy, and intercompany coordination of the same. The Director of Marketing will drive the Company’s efforts to position itself as a leader in our markets, driving compelling value to achieve the Company’s revenue goals.Essential Job Duties:Develop and maintain a 3–5-year marketing plan aligned with the company’s strategy, along with annual execution plans.Evaluate industry and market trends and competitive strategies to recommend product/service positioning and pricing.Define the appropriate marketing organization based on the company’s maturity and size.Lead strategic planning, including corporate positioning, market and competitive analysis, customer segment selection, penetration plans, and product positioning.Provide leadership to identify new product and market opportunities and utilize research to determine feasibility. Direct the creation and execution of brand and marketing strategies for product management, including market research, customer insights, collaboration with R&D, product development, pricing, and lifecycle management.Identify relevant published studies and create publication strategies that support marketing messages and company product strategies.Partner with the VP of Sales to develop and manage strategies and programs.Collaborate with Sales leadership to create monthly, quarterly, and annual sales and profitability forecasts for all products.Promote and reinforce effective communication with medical advisors and key opinion leaders.Build alignment between the marketing team and field sales team.Foster alignment among marketing, R&D, and operations to enhance product development.Translate complex scientific and technical messages into clear and concise sales messaging.Oversee product marketing, including product launches, sales training, presentations, sales tools, competitive analysis, lifecycle analysis, and general sales support.Manage marketing communications, including branding, public relations, advertising, white papers, trade shows, seminars, events, collateral materials, market research, and website design and content, either directly or through outsourced resources.Develop and manage the marketing budget.Establish and track metrics and success criteria for all marketing programs and activities, including revenue and margin targets for products and programs. Leverage Salesforce reporting and management tools.Direct the management of vendor relationships, such as advertising agencies, public relations firms, and market research firms, to ensure business needs are met.Perform other duties as assigned.