Digital Marketing Specialist

THIS OPPORTUNITY:As a digital marketing specialist, you will build a digital marketing strategy designed to build the firm’s brand and reputation as an employer of choice with prospective and current employees and a national engineering leader with current and prospective clients. You will use your analytical and planning skills to create content-drive communication strategies and robust campaign analytics for all marketing platforms and channels. You will take responsibility for setting platform-specific strategies with SMART goals and tangible results. This person should have great communication skills to collaborate with other marketing department staff, technical department leads, and business development staff. JOB DUTIES AND RESPONSIBILITIES:Develop and produce compelling digital content to support marketing and communication strategiesCollaborate effectively with subject matter experts and marketing communications colleagues in North America and globally to ensure content accuracy and relevanceContribute to the development and execution of campaign content, including paid social and Google campaignsUtilize SEO best practices to enhance content visibility and performanceDemonstrate strong storytelling abilities to convey our brand narrative and key messages effectivelyConduct thorough research, including interviewing and sourcing materials, and ensure proper citation and organization of reference materialsManage multiple projects simultaneously, setting priorities within a deadline-driven environmentWork autonomously while contributing to a team-oriented atmosphere to achieve common goals and objectivesCommunicate and collaborate effectively with all levels of the organization, including senior managementProo and edit technical and marketing content to ensure high quality and accuracyAbility to manage HubSpotUpdate and maintain our Google Business profiles and ads for North AmericaMedia monitoring in our industryEvent support