Title: 27: Media Relations – Accenture Song (Communications Manager)About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services — creating tangible value at speed and scale. We are a talent and innovation led company with 742,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com . Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Corporate Functions – Marketing & Communications As part of this team, you’ll play a key role in helping Accenture execute its strategy. You’ll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns. YOUR ROLE: Media Relations Manager – Accenture SongAccenture is looking for a dynamic public relations pro to support the strategy, execution and coordination of a comprehensive media relations program for Accenture Song’s business, with direct responsibility for creating and executing the media relations campaigns for practices (such as: Design & Digital Products , Marketing, Commerce, Service along with added responsibilities to supporting executive visibility efforts across the business. The role is responsible for generating top tier and trade media coverage in influential press in support of Accenture Song’s objectives, content, and leaders. Additionally, this role is responsible for supporting an executive positioning program for our global practices leadership, leveraging media relations, social media, speaking engagement and awards as relevant. This role is also responsible for guiding and managing the media relations team supporting the business. This individual will work closely with the Accenture Song M+C co-leads and Song m edia lead, as well as the global industry leads, service leads and other M+C leadership. The individual will also collaborate with national, industry, business and global media relations colleagues across the company to leverage content for relevant stories, and will complement the media relations program with social media to amplify awareness and visibility. This role reports into Accenture’s Media Relations team and is part of Accenture’s Corporate Communications function. While there will never be a typical day at Accenture, here’s a look at some of your responsibilities.
Partnering with the business to closely understand business goals and translate them into an actionable global media strategy.
Supporting the execution of the global media strategy for Accenture Song alongside the wider Song media team.
Teaming across the function, geography and industry media leads and marketing teams to develop themes and messaging that align with the marketing teams’ plans as well as overall trends and major events. This includes managing an editorial calendar for thought leadership launches, regular byline contributions and navigating potential internal and external news conflicts.
Media audits, reporting and briefer development
Establish executive positioning platforms leveraging subject matter experts.
Coach and prepare spokespeople.
Help drive the content pipeline for media relations on clients stories, research and thought leadership.
Monitor the competitive landscape for media mentions and share of voice, applying this knowledge to improve Accenture’s overall position in the industry, as well focus in reporting (monthly, quarterly, per campaign) using agency resources as well as key technologies like Meltwater.
Conduct and analyze market/competitor/influencer research as input to positioning and external marketing and communications plans.
Drive the application process for industry important awards and rankings; promote wins.
Manage and develop professional working relationships with key journalists and client peers.
Work with industry marketing & communications team to create and execute effective social media initiatives for functional leadership and other Song executives.
Ensure that industry media relations initiatives are consistent with strategic business objectives for Accenture.
Basic Qualifications
Minimum of 8 years’ experience in PR/Media Relations with a focus in technology, thought leadership and content PR, in-house or agency.
Preferred Skills
Bachelor's degree or other university degree.
Strong relationships with Tier 1 business, industry and trade press.
Experience at building strong working relationship and providing strategic counsel to senior leadership.
Strong leadership skills—team building, supervision, mentoring.
Demonstrated knowledge and ability for media measurement tools, tactics and capabilities.
Natural storyteller with ability to connect Accenture capabilities to industry news.
Able to leverage social media to augment and amplify media relations program. Broad based business acumen and ability to quickly grasp Accenture’s business strategy.
Global perspective and understanding of business marketplace; quick thinking with an inquisitive nature and desire to learn about economic and business drives, the technology ecosystem and all aspects of Accenture’s business.
Demonstrated ability to provide strategic support and counsel; issues management experience a plus.
Exceptionally detail oriented yet equally flexible and agile. Comfortable with ambiguity.
Proven ability to manage multiple tasks under tight deadlines.
Ability to be flexible and work analytically in a problem-solving environment.
Innovative/creative problem solving skills.
Passion for executing deliverables and programs of the highest quality possible.
Excellent communication (written and oral) and interpersonal skills
Excellent negotiation, influence, mediation and conflict management skills.
Ability to work autonomously and independently, yet integrate and collaborate with other areas within Marketing & Communications and other areas within Accenture.
Demonstrated leadership in professional setting; either military or civilian
Demonstrated teamwork and collaboration in a professional setting; either military or civilian
Work Requirements:Hybrid some travel required (10%) OUR COMMITMENT TO YOU
Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.
You’ll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects.
Opportunities to learn daily through training, assignments, and collaborating with experts across the company.
Access to leading-edge technology.
Along with a competitive salary, Accenture offers a comprehensive package including generous paid time off, an employee healthcare plan and a competitive 401K program.
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, New York or Washington as set forth below.We accept applications on an on-going basis and there is no fixed deadline to apply.Information on benefits is here. (https://www.accenture.com/us-en/careers/local/total-rewards) Role Location Annual Salary RangeCalifornia $93,400 to $196,500Colorado $93,400 to $169,800New York $86,500 to $196,500Washington $99,500 to $180,800What We BelieveWe have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here (https://www.accenture.com/us-en/about/inclusion-diversity/us-workforce) Equal Employment Opportunity StatementAccenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.Accenture is committed to providing veteran employment opportunities to our service men and women.For details, view a copy of the Accenture Equal Employment Opportunity and Affirmative Action Policy Statement (https://www.accenture.com/content/dam/accenture/final/accenture-com/document/Annual-Policy-Statement-Regarding-EEO-2023-Applicant.pdf#zoom=50) .Requesting An AccommodationAccenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email (https://www.accenture.com/us-en/about/contact-us) or speak with your recruiter.Other Employment StatementsApplicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.