Description Experienced, knowledgeable Digital Marketing Managers should apply for this opportunity with a client of Robert Half, who is looking for someone with intimate knowledge of the ins and outs of marketing strategy, analysis, and campaign execution. The Digital Marketing Manager must have the ability to make important decisions as needed, get the job done, and work well with people — all while sustaining the bottom line. This permanent employment opportunity is based in the Bloomington, Minnesota area. This Digital Marketing Manager job is looking for a person who can prove they have experience in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness. This is a unique opportunity to lead digital improvement initiatives for a company in the Healthcare, Hospitals, Social Assistance industry, while also taking part in digital transformation efforts. Interested candidates should have a desire to make a significant impact in a leadership role and should have a customer-first mindset with experience improving the online customer experience. Apply for this role today!Your responsibilities in this role
Lead a skilled team of digital specialists and take the lead on the digital strategy
Form, advocate, make, and oversee long-term digital marketing campaigns; additionally spearhead short-term advertising and marketing solutions
Prioritize take up of products/services through new channels to fall in line with business objectives
Take care that the CRM plan is executed when expected and within budget
Deliver clear communications to the customer that are relevant to their needs and life stage
Cooperate with product and operational teams to identify key opportunities to boost the customer journey & experience
Navigate more insight and analysis into the effectiveness of CRM initiatives
Guide weekly reviews with key stakeholders, get budgetary sign off and report back on ROI
Requirements
Less than one year of experience required
Omnichannel campaigns
Exposure to Content Management System (CMS) & Digital Marketing System (DMS)
A balanced combination of skill, management experience and initiative
Clever multi-channel marketing and digital brand consistency
Deep understanding of Social Media Campaigns
Paid Search Campaigns experience
Email marketing experience
Campaign Planning experience desired
Adeptness in Paid Media
Command of Digital Marketing
Understanding of frontline customer journey, driving traffic to our main site
Seasoned in vendor management
Strong knowledge in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM
Has distinguished achievements in evolving digital brands with strong ROI
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .