Please use Google Chrome or Mozilla Firefox when accessing Candidate Home.By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?Join us-Where your Career is a Force for Good!Job Description:WHY CHOOSE US? As one of the nation's premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity . Work where your career is a force for good. We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women's Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions. At the American Red Cross, your uniqueness can shine!The American Red Cross is looking for a highly dynamic, digital advertising expert who can execute a broad range of promotions and campaign initiatives across online paid media channels. T his role will serve as part of the national digital marketing team for Biomedical Services with a focus on acquiring and retaining blood donors . A successful candidate will have a deep understanding and passion for digital paid media strategies , including paid social, paid search, and programmatic advertising. Additionally, candidates should be highly innovative and bring strong analytical skills to support data-driven decisions. This position is remote, work from home and can be based anywhere in the continental United States. The ability to work Eastern hours is preferred. Some travel will be required . What You Will Do: RESPONSIBILITES:
Develop, implement, and analyze digital advertising strategies and tactics across social, search, display, video and more with a focus on acquiring blood donation appointments
Own digital advertising creative and copy development including: Writing ad copy
Pr oviding creative direction and feedback to a graphic design team
O verseeing stakeholder reviews Coordinating assets alongside internal and external teams
Serve as a liaison with digital ad partners and agencies to help direct and track paid advertising campaigns to deliver highly strategic and innovative advertising solutions that help the Red Cross fulfill our lifesaving mission.
Lead A/B testing and optimization efforts within the paid ads channel to identify new opportunities that increase efficiencies and performance while driving new and returning blood donors to make an appointment .
Compile results and provide expert analysis on ad campaign performance and testing results to uncover learnings and insights. Regularly report to management on findings alongside suggestions for improvements and growth .
Understand and be able to succinctly communicate the value, breadth of opportunities, and implementation/execution requirements of digital advertising initiatives. Ability to innovate and identify new opportunities for testing and/or expansion withi n paid channel s .
Manage campaign budget (s) , including submitting purchase orders and invoices as well as tracking monthly expenditures . Monitor ad spends to ensure efficient CPAs and CPCs and move budgets accordingly and as needed.
Monitor competitors across platforms, industry trends, and best practices .
Other duties as assigned.
WHAT YOU NEED TO SUCCEED:
QUALIFICATIONS
Bachelor's degree in m arketing, a dvertising or a related field or equivalent combination of education and work experience.
3-5 years of experience in paid digital advertising ( p aid s ocial preferred)
Experience with campaign management , optimization and report development
Experience with creative development, including concepting and developing creative briefs for a graphic design team
Strong quantitative reasoning skills; you must be able to analyze data, draw conclusions and develop actionable recommendations as needed . Experience with Adobe Analytics preferred .
Adaptable and able to flex with changes in prioritization to meet new or changed goals
Excellent written and verbal communication skills
Strong organizational skills; ability to implement and adhere to and meet deadlines, and project-manage multiple campaigns
Self-starter with ability to work independently and as part of a team
Proficiency in Microsoft Office
The salary range for this position is $65,000-$75,000. Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role. BENEFITS FOR YOU: We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance the learn.
Medical, Dental Vision plans
Health Spending Accounts & Flexible Spending Accounts
PTO + Holidays
401K with 5% match
Paid Family Leave
Employee Assistance
Disability and Insurance: Short + Long Term
Apply now! Joining our team will provide you with the opportunity to make a difference every day.The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. Interested in Volunteering?Life's emergencies don't stop, and neither do American Red Cross volunteers, who represent more than 90 percent of our workforce to help prevent and alleviate human suffering. You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents. The Red Cross relies on generous volunteers who give their time and talent to help fulfill our lifesaving mission.Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.To view the EEOC Summary of Rights, click here: Summary of Rights