Director - Product Development and Marketing

Job SummaryThe Director -  Product Development and Marketing will direct and lead all efforts to support Midwest Air Technologies’ growth initiatives. They will play a key role in driving the business through innovative new product development and marketing strategies, tactics, and execution that achieve the Company’s aggressive volume, profit, and market share objectives.Compensation Range: $146,500 — $183,100KEY ACCOUNTABILITIES/OUTCOMES: Business Management Deliver budgeted volume and profit on all products across all channels of business annually.Develop and oversee product marketing plans, including strategy and positioning, differentiation, market research, and all aspects of integrated marketing, such as advertising, public relations, communication, trade journals, brochures, trade shows, and other promotional materials.Track and monitor the competitive landscape across all channels, including key competitors, sustainable competitive advantages, and identify and exploit core competencies.Lead SKU rationalization process.Oversee all elements of new product communication, both internally and externallyDrive strategies to improve digital content capabilities for online presenceExecute processes to monitor the online review process (Bazaar Voice, etc.)Product Development Identify new opportunities by recognizing consumer trends, formulating long-term new product plans, and working effectively with NPD to develop and drive innovative new products now in the pipeline and for the future (either marketing-initiated or customer-led initiatives).Screen and track initial new product requests from customers, field sales, or marketing.Influence the prioritization of all new product development initiatives (custom products, new product initiatives, line extensions, or breakthrough products) in collaboration with sales and executive management.Lead and drive regular product review meetings to ensure proper balance in the portfolio along with consensus on priorities.Drive, execute, and maintain the New Product roadmap with Sales, Engineering, Production, Marketing Services, and managementProperly manage the internal relationship with Marketing Services to ensure all projects are completed on time.Regularly meet with the Sales Team to present new product launches and support the product communication plan for the sales team to execute in the fieldPerform regular “post-mortem” evaluations of product launches to ensure constant improvement and refinement of processes, resources, and deliverables.Sales Support Develop strong relationships with sales. Ensure the development and execution of appropriate marketing plans and programs that support each product line, channel, and major customer.Actively drive the customer PRL process with sales (samples, presentation, digital assets) that lead to best-in-class presentations with our customers  Provide the salesforce with adequate marketing support, including sales tools, training, consumer trend information, customer presentations, and problem-solving support, as well as marketing communications to support sales growth.Oversee all communication initiatives focused on driving growth or improving MAT’s reputation within the industry, including website development and enhancement, public relations activities, and social media postings and outreach.Team Leadership & Coordination Build a high-performance, productive, and cohesive team at both the corporate level and across all project teams. Provide leadership, strategy, and direction to the marketing and NPD organization to build functional expertise and organizational credibility. This includes objective setting, performance management, measuring results, team development, and providing a clear expectationActively manage and affect marketing & NPD departments by fostering a positive work environment through open and ongoing communication, hiring, directing, mentoring, and providing feedback to direct reports, and creating an environment that supports ongoing training and development within the department.