The Brand Marketing Manager plays an integral role in strategically planning, leading and executing integrated marketing communications that deliver business results across ITW brands. This brand expert will be responsible for creating scalable and strategic brand initiatives targeting end users and leveraging channel partners.The Brand Marketing Manager collaboratively works with Product Management, Sales, and Outside agencies to deliver one brand voice that will motivate our targeted end users to act in order to achieve our marketing and business goals.ITW Residential & Renovation offers a broad range of professional grade tools and fasteners for numerous construction applications. Our products include wood to wood fastening systems (Paslode), structural wood fasteners (GRK Fasteners™), concrete anchoring systems (Tapcon®, Red Head®, Ramset®), underlayment screws (Backer-On Rock-On ®), self-drilling screws (Teks®) and drywall anchoring systems (E-Z Ancor®). ITW Residential & Renovation excels in meeting the growing demands from Pro end-users for high-quality home improvement and construction fastening products. Our products are trusted by industry professionals and each brand is the market leader in its respective category in terms of quality, performance and ease of use.Primary Responsibilities:Will be a key marketing leader – conceptualizing, developing, & implementing strategies in support of some of our largest division initiativesIdeal candidate is a strong marketer with experience motivating and developing others as well as collaborating with cross functional teams including external agenciesPartner with merchandising teams to support our largest product launchesExecute promotional campaign plans, including ideation and integration across digital and physical marketing channelsDeliver thoughtful briefs and plans that inspire agency partnersAnalyze performance and learnings from initiatives to influence future strategiesSkill Sets:Strategic Leadership & PlanningStrategy Development: Focuses on shaping the overall direction of brand strategy and ensuring alignment with customer needs and market trends.Digital Expertise: Speaks to the ability to lead and innovate in digital channels, ensuring strategies are both current and effective.Execution & Campaign ManagementBrand Campaign Management: Involves planning, coordinating, and executing marketing campaigns to drive revenue and visibility.People & Team LeadershipLeadership and Collaboration: Centers on building and managing a team capable of delivering high-quality work and aligning them with organizational goals.Creative VisionCreative Development: Focuses on crafting cohesive and engaging brand narratives across multiple channels.Insights & Performance MeasurementBrand Insights & Analytics: Emphasizes the importance of using data-driven insights to track performance and guide decision-making.