Career Area:MarketingJob Description:Your Work Shapes the World at Caterpillar Inc.When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.WE BUILD WHAT MATTERSCaterpillar’s Oil, Gas and Marine division, provides superior products and service solutions to make our customers more efficient and lower total cost of ownership. Globally, we deliver engineered oilfield and drilling equipment repair and certification, mechanical and rotating equipment repairs and upgrades, rapid prototyping of spare parts, robust asset management, operation and maintenance and field engineering services. We offer a wide range of career opportunities across a variety of technical and business roles in engineering and service locations worldwide. Join our team and help build engineering solutions that change the industry.The RoleThe Marketing Operations Manager will be responsible for managing the marketing technology infrastructure, optimizing processes, and ensuring seamless execution of marketing campaigns and core product content. The ideal candidate would be considered a subject matter expert in marketing fundamentals and have experience in driving change through strategic process implementation. They will act as the day-to-day owner of our marketing project management tool (Workfront), helping define the end-to-end campaign management workflow, while working directly with our creative, content and product marketing teams and agencies to ensure campaigns are developed and deployed on time. They should be grounded in data driven decision making, marketing resource management, implementation strategy, continuous improvement and process optimization. The candidate will spearhead Workfront enablement and support streamlining our marketing operations through the effective use of Workfront, development of marketing operations reporting to drive the adoption of new processes and tools across our organization. This role will be instrumental in ensuring that our marketing team and partners embrace and effectively utilize new solutions to enhance efficiency and productivity.Job Duties/Responsibilities may include, but are not limited to:
Oversee and manage the daily operations of our content, creative and product marketing team, ensuring efficient workflow and timely completion of tasks.
Act as the central hub for project-related information, ensuring all teams have access to updated timelines, progress reports, and deliverables.
Utilize data analytics to identify opportunities for optimization and efficiency within our marketing processes. Support marketing functions with actionable insights and recommendations.
Identify opportunities for process improvements and automation within the marketing operations framework. Develop and implement best practices to enhance efficiency and scalability.
Oversee and manage budgets for responsible channels, ensuring all expenditures are within allocated funds and deliver maximum ROI.
What You Have – Skills, Knowledge, & Experiences:Global Perspective : Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.Level Working Knowledge:
Conducts business with one or two other countries.
Follows policies and procedures governing business activities with another country.
Obtains information regarding operational issues of other countries when making business decisions.
Assesses key legal, regulatory, and financial issues specific to a particular country.
Recognizes behaviors that promote or stunt effective relationships in that country; acts accordingly.
Creativity : Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.Level Working Knowledge:
Shares ideas and is open to other opinions and views.
Analyzes own assignments and work environment for creative changes.
Exhibits interest in new ideas and experimentation.
Contributes to and encourages new ideas; builds on suggestions of others.
Explores possibilities and their viability.
Effective Communications : Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.Level Extensive Experience:
Reviews others' writing or presentations and provides feedback and coaching.
Adapts documents and presentations for the intended audience.
Demonstrates both empathy and assertiveness when communicating a need or defending a position.
Communicates well downward, upward, and outward.
Employs appropriate methods of persuasion when soliciting agreement.
Maintains focus on the topic at hand.
Strategic Thinking : Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.Level Working Knowledge:
Implements the group's go-to-market strategy.
Raises awareness of potential strategic alliances and partnerships.
Explains elements of the strategy to others and encourages questions.
Monitors marketplace trends, opportunities, and vulnerabilities; reports findings.
Makes sound recommendations when faced with complex and contradictory alternatives.
Vendor/Supplier Management : Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).Level Working Knowledge:
Works with vendors to assure that products or services are delivered to time and quality specifications.
Provides feedback on vendor performance to responsible contract administrators.
Resolves routine issues or problems with vendors in organization's best interest.
Identifies communications bottlenecks and recommends appropriate solutions.
Builds effective working relationships with counterparts in vendor or supplier's organization.
Top Candidates will have:
7+ years of marketing experience
Excellent communication skills
Ability to embrace challenges
Additional Information
10-20% travel
Relocation assistance to Houston - TX, Dallas - TX, Cary - NC, Peoria - IL, Nashville, TN
What You Will Get:Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.Here you earn more than just a salary. Because we value your performance, we offer a total rewards package that provides day-one benefits, including but not limited to:
Competitive salary and annual bonus program
Medical, dental, and vision coverage
Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
Company-matched 401(k) plan
Stock option opportunity over time
Health savings account (HSA)
Flexible spending accounts (FSAs)
Short and long-term disability coverage
Life Insurance
Paid parental leave
Healthy Lifestyle Programs
Employee Assistance Programs
Voluntary Benefits (Ex. Accident, Identity Theft Protection)
Strong community involvement
At Caterpillar, we are committed to a diverse and inclusive environment that values and respects the unique talents, experiences, and viewpoints of our global employees. Our vision is to continually develop the Best Team to build innovative solutions for our global customers, deliver superior results for our stockholders and positively impact the people and communities we serve.This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to specific employer, such as H, L, TN, F, J, E, O.As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers #LISummary Pay Range:$144,960.00 - $217,320.00Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.Benefits:Annual incentive bonus planMedical, dental, and vision coveragePaid time off plan (Vacation, Holiday, Volunteer, Etc.)401k savings planHealth savings account (HSA)Flexible spending accounts (FSAs)Disability benefitsLife InsuranceParental leaveHealthy Lifestyle ProgramsEmployee Assistance ProgramsVoluntary Benefits and Employee DiscountsTuition ReimbursementCareer DevelopmentSubject to annual eligibility and incentive plan guidelines .Posting Dates:January 21, 2025 - January 28, 2025Any offer of employment is conditioned upon the successful completion of a drug screen.EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .