Senior Product Marketing Manager, Customer Workflows

Role:We are seeking an action-oriented, product marketer who is excited to help accelerate the business of one of the largest and fastest growth areas at ServiceNow. We need someone that will excel as an individual contributor and be a great collaborator with our talented product marketing team and business partners. The Sr. Product Marketing Manager for Customer Workflows will be responsible for driving key elements of our Customer Workflows marketing strategy, including developing persona-based solution messaging and AI messaging, creating sales and marketing, driving event strategy and execution and more. This position reports to the Sr. Director of Product & Solutions Marketing for Customer WorkflowsThe ideal candidate will have positioning, messaging and storytelling in their DNA and demonstrates attention to detail and quality. They are a self-starter and thrive in a fast-past environment.What you get to do in this role:· Work closely with product and sales to develop positioning and messaging that articulates the unique benefits of ServiceNow’s Customer Service Management and how our AI, GenAI and AI Agents drive value for Customer Service.· Create messaging and content for various marketing touchpoints across the buyer journey, such as case studies, videos, ebooks, infographics and blog posts.· Provide updates of website content, ensuring that the latest messaging is represented.· Help manage ServiceNow’s customer service presence at key conferences and 3rd party events including speaker selection, messaging support, content review and related event staff management.· Develop and deliver sales assets and enablement that helps the sales team mature and close pipeline.· Partner with our technical product marketers and product managers to define compelling demo narratives.· Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.