Company DescriptionPresent in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One.”Job DescriptionSenior Analyst, Data & AnalysisThe Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.To help with this, we’re looking for an outstanding Senior Analyst – someone who can analyze massive data sets, make insightful cross-channel recommendations, and communicate strategic ideas to clients. Sound like you? Read on.As a Senior Analyst, you’ll build the strategic and tactical foundation for data-driven marketing efforts. You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy.Day-to-day, your role includes:
Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
Communicating with clients regularly on scheduled deliverables and ad-hoc requests
Collaborating with internal teams and external partners to drive success for client’s business goals
Qualifications
3-5 years of experience in analytics or strategy
A four-year college degree
Passion for digital marketing and emerging trends in the digital landscape
Experience communicating with internal and external stakeholders at a variety of levels
Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau
Comfortable in a fast-paced and deadline-driven environment
Got what it takes? We’d love to hear from you!24-9998Additional InformationPublicis Groupe is an equal opportunity employer