WHAT DOES A CREATIVE DIRECTOR (ART), DO? The Creative Director (CD) oversees the creative efforts and creative team members on multiple brands and indications. The CD is a leader, mentor, and guide, who sets the bar for craft and communication. The CD instructs, refines, and pushes all creative team members to higher standards and achievements. The CD has a specific background in either art or copy but is well-versed in both and able to lead creative efforts across all types of campaign-building and multichannel efforts. Additionally, the CD has the depth of experience, knowledge, and understanding of marketing/advertising principles necessary to ensure that the work achieves full potential, adheres to brand standards, remains on schedule and overall, meets/exceeds client expectations. The CD is responsible, in conjunction with account and planning partners, for the overall wellness of the business they oversee, working to maximize team billability, profitability, and opportunities for organic growth. The CD is a trusted client partner, confidently presenting and selling work from a holistic and strategic perspective. AOR and launch experience are preferred. Serves as a creative standard-bearer through constant immersion in industry trends/award shows/etc.Partners with account and planning on creative brief development and helps guide and clarify creative ask and direction prior to project kickoff- offering ideas and solutions to maximize creative potential within budget Acts as client’s lead creative guide and trusted partner, ensuring all necessary background materials are gathered for a project, working with account to ensure team is set up for success Promotes strong partnership with internal and external teams (including clients, vendors, and partner agencies) Serves as a highly organized, lead strategic partner and go-to for account, planning, production, and subject matter expert (SME) teams Has a clear understanding of medical, regulatory and legal (MRL) parameters and ensures creative work that pushes boundaries is appropriately substantiated Mastery at storytelling, persuasively presents and defends the work to our client partners Proficient in adaptability and leading team in a new direction, initiating change Acts as a checkpoint, responsible for creative excellence at a high strategic level Understands the importance of utilization and works hard to ensure full team hits their targets Mastery of accessibility best practices and a commitment to apply these to our work Shows care and consideration for individuals on the team, proactively addressing challenges and working to ensure that team members are set up for success Demonstrated understanding of each team member’s individual strengths (superpowers) and how to leverage these talents to deliver the best work Exhibits strong emotional intelligence, helps create a positive work environment, and builds strong relationships within creative and across other departments Acts as a client partner, is strategically focused, and creates strong agency-client relationships Helps lead pitches and new business efforts, able to inspire team, set clear directives, and help push work to the highest level Builds strong interdepartmental relationships, fostering seamless communication on both day-to-day projects and across the portfolio of business