Campaign Manager

Integrated Marketing Campaign Manager   Role Overview We are seeking a strategic and results-oriented Campaign Manager to partner with our Integrated Marketing Program Directors to ensure seamless integration across teams and regions for program-relevant campaigns. This role is critical to connecting full-funnel awareness-to-demand strategies to execution, driving alignment, and fostering collaboration across diverse stakeholders. The ideal candidate is a campaign expert who understands the end-to-end lifecycle of integrated marketing programs and campaigns and thrives in bringing cross-functional teams along to deliver impactful results.  Campaign Strategy & Execution Partner with the Integrated Marketing Program Director to design and implement integrated marketing campaigns aligned with program strategies and objectives Act as a subject matter expert on campaign development and execution, ensuring all touchpoints align with the program’s persona-driven strategy Drive campaign-level planning, integrating input from across marketing to align campaign to program goals, expected outcomes, budgets, timelines, and KPIs Ensure campaigns deliver exceptional quality and align with in-market goals across regions Collaborate with the Program Management & Operations lead team to align campaign timelines with program milestones Stakeholder Collaboration & Influence Work across marketing teams and other organizations in ServiceNow to align on shared goals, ensuring collaboration and effective communication Drive alignment and adoption with partner teams and build strong relationships to ensure smooth execution  Campaign Performance & Optimization Monitor and measure campaign-level KPIs Partner with analytics team to assess performance and identify opportunities for optimization and scaling Provide regular updates to Program Director on performance, insights, and recommendations for continuous improvement