Brand Strategy Lead

At Syngenta, we believe every employee has a role to play in safely feeding the world and taking care of our planet. To support that challenge, the Syngenta Vegetable Seeds team is currently seeking a Brand Marketing Leads to lead the brand strategy.Role Purpose: Lead Brand Management and Brand Strategy for our Seed Brands within the Syngenta Vegetable Seeds business unit.Location: Woodland, CA; Chicago, IL, Enkhuizen, NL – Hybrid PermittedAccountable for developing brand strategies for our brands and directly accountable for brand management strategy inclusive of customer experience, brand identity, and brand voice.Conducts brand and customer market research to understand customers’ brand perception, Customer Experience (CX) opportunities associated with each brand, in partnership with the Customer Insights Leads.Accountable for Brand management of brands in our portfolio. Working closely with internal and external creative, content, and digital teams to develop brand materials in line with the associated brand guidelines.Guardian of brand identities and voice, ensures implementation of brand materials are aligned with brand identity and that each brand retains a unique and distinct brand experience and perception with our grower customers.Accountable for ongoing management of each brand's documentation and brand books, ensures documentation of any product brand guidelines.Accountable for management of our product brand identities for product brands within our brand portfolio.Leads (dotted-line) territory and brand marketing teams to localize branding to local markets and culture, while keeping the brand true to targeted customer segment, brand guidelines, and brand differentiation principles.