We are looking for someone who is excited by the opportunity to define, shape, and grow the Marketing Department at Yummy Restaurant Group. We are looking for an individual who resides on Oahu and not a third party Marketing Firm. The ideal candidate is a thought leader and can work cross-functionally with Store Managers, creatives and the Corporate Office. You will play a key role in building brand awareness through marketing campaigns and brand partnerships. If you are inspired by consumer behavior, pop culture, trends, all things food and beverage, we'd love to meet you! This role requires an entrepreneurial spirit, imagination, hustle and a positive attitude. You will work out of the Corporate Office unless you have company engagements.
Digital Strategy:
Develop and maintain a social media content calendar with marketing applications across 3 concepts (Liliha Bakery, Little Joe's Steakhouse and Signature Prime Steak and Seafood).
Manage Ala Moana food court stores (Yummy Korean Barbecue, Lahaina Chicken Company, Steak & Fish and Cheeseburger Factory).
Community manage social media channels for the 3 brands (post, engage and analyze).
Track website and social media analytics and provide analysis and updated strategy.
Distribute content and information across all digital properties - website, social media, Yelp, Google My Business and email newsletters.
Create and develop relationships with invited influencers at special dinners and events to promote the brand on a regular basis.
Update and manage 4 websites.
Create captivating content (photo, video & graphics) and craft engaging copy across three concepts (Liliha Bakery, Little Joe's & Signature Prime Steak & Seafood).
Advertising/PR:
Work with media agents from TV, Radio and Print.
Monitoring media to include reviews from Yelp, OpenTable & Google.
Work with media representatives to schedule advertisements & coordinate media requests as needed.
Plan, produce and schedule commercials and photoshoots.
Create digital ads in house (photo, video & graphics).
Create digital promotion through Google, YouTube, Facebook, Fishbowl, OpenTable and Instagram
Create monthly advertising schedule within the allotted budget.
Go on live TV to represent and feature.
Signage/Ambiance:
Responsible for creating, updating and distributing store signage as needed. This includes: Menus (digital & print), banners, table tents, marketing collateral, signs, Happy Hour flyers, email newsletters and labels.
Business Development:
Source packaging and merchandise for brands.
Seek and create opportunities in the market where our brands can capture an audience.
Ideate and strategize marketing campaigns. This includes new item launches and new store openings.
Qualifications:
Bachelor's Degree in Business, Marketing or Communications.
Proficiency in social media platforms (Instagram and Facebook).
Proficiency in Wix.
Fluency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, etc.).
Fluency in Adobe Photoshop, Illustrator and Lightroom.
Strong grasp of the English language and proper grammar/usage.
Experience with email newsletter platforms.
Proactivity and curiosity.
Excellent project management skills.
Excellent organizational skills.
Outstanding attention to detail.
Know how to use DSLR cameras.
Must be able to drive to stores and events.
Benefits include Medical insurance, Paid vacation, 401K with employer match, phone allowance and gas allowance.
Please send your resume to Gail