Strategic Planning and ExecutionDevelop and implement brand strategies to enhance TBC Capital’s Brokerage and Investment customer engagement and brand equity.Analyze customer insights through customer experience to shape branding initiatives.Plan and execute marketing campaigns across various channels, including digital and traditional media.Collaboration and LeadershipWork closely with cross-functional teams, including sales, product development, and digital teams to align branding strategies and execution.Lead and mentor an agile team to achieve high-impact outcomes.Market Research and AnalysisConduct competitive analysis and market research to identify opportunities for brand positioning and customer engagementMonitor campaign performance and analyze ROI to refine strategies.Brand Identity and CommunicationEnsure consistency in brand communication across all touchpoints and TBC brand.Budget ManagementManage brand budgets, ensuring efficient allocation of resources for maximum impact.Stakeholder EngagementPresent branding strategies and results to senior leadership and stakeholders.Build relationships and feedback platforms with key influencers and industry leaders to enhance brand visibility.