Description The primary focus of this role centers on end-to-end e-commerce management (website, social, digital, email, and related integrations) and will oversee the execution of a comprehensive e-commerce strategy. The ideal candidate will have a strong background in e-commerce, digital marketing, and IT development with the proven ability to interpret data to drive decision-making.Responsibilities:
Develop an effective e-commerce strategy to enhance the customer experience; oversee strategy integration company-wide to evaluate and maintain effectiveness.
Introduce marketing objectives to leverage the effectiveness of campaigns and promote brand visibility.
Track relevant metrics to predict trends and potential sales; analyze data to guide decision-making.
Maintain knowledge of relevant market trends, competition, products, and technology offerings in the industry; utilize e-commerce expertise to recommend viable and communicate necessary updates.
Manage all aspects of our online marketing, including SEO/SEM, PPC, email marketing, social and content marketing.
Develop strategies to leverage email and promotional campaigns based on e-commerce marketing aspects.
Oversee all email campaigns and collaborate internally to develop promotional incentives to meet client acquisition goals.
Responsible for site merchandising and content management, campaign execution, and site optimizations.
Analyze digital channels and social media platforms regularly to drive revenue growth.
Evaluate website performance to provide strategic insight for optimizations and drive redesign efforts to support the e-commerce strategy.
Oversee the management of online channels and social media platforms.
Incorporate e-commerce knowledge and expertise to develop digital marketing campaigns for client acquisition.
Partner with Creative to develop all e-commerce resources related to digital marketing, conversion, sales, and customer service.
Requirements
-Qualifications:
Proven experience in e-commerce for a consumer products brand.
Minimum 8+ years experience in an e-commerce, digital marketing, or similar role.
Strong knowledge and experience with e-commerce platforms, particularly Shopify, Meta, Tik Tok and Attentive.
Bachelor's degree in Marketing, Business, IT Development, or a related field.
Experience with managing sub-functional teams.
Proven ability to develop and implement e-commerce strategies.
Proficiency in marketing analytics and tools.
Robust understanding of digital marketing concepts and best practices.
Highly creative, with a proven track record of developing innovative and effective marketing strategies
Experience setting up email flows to optimize the consumer experience and increase conversion rates.
Experience using various marketing techniques to drive traffic and exceed D2C sales goals.
Knowledge and / or experience with Google Analytics, AdWords, and Webtrends.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .