Vice President, Affiliate Marketing

At Westgate Resorts, we enrich lives by creating exceptional vacation experiences and lifelong memories. The Vice President of Affiliate Marketing is responsible for the leadership and execution of Westgate’s affiliate and partner marketing strategy to drive qualified vacation ownership leads, increase resort tour bookings, and generate incremental revenue. This role will build, manage, and optimize a portfolio of affiliate partners and third-party marketing relationships that support the company’s vacation ownership objectives. The VP will oversee  affiliate marketing and partner with the Digital Marketing team on affiliate relationship opportunities and channels and ensure all partnerships are aligned with Westgate’s brand, values, and business goalsAdditionally, the person must possess and adhere to the following core company values:IntegrityPassionWork EthicJob ResponsibilitiesDevelop and lead the company’s affiliate marketing strategy focused on lead generation and vacation package bookings.Identify, negotiate, and secure affiliate partnerships across digital platforms, hospitality networks, entertainment, retail, and community-based channels.Manage day-to-day affiliate program operations, including partner onboarding, performance management, compliance monitoring, and contract negotiations.Establish commission structures, incentive programs, and partnership terms to drive partner engagement and revenue.Collaborate cross-functionally with Sales, Digital Marketing, Brand & Creative, Legal, Finance, and Operations teams to ensure partnership strategies support organizational goals.Analyze affiliate performance data and KPIs to optimize campaign results, improve lead quality, and maximize return on investment.Lead and mentor a team of affiliate marketing managers and coordinators to execute program strategies and maintain strong partner relationships.Develop marketing campaigns, promotional offers, and co-branded initiatives with affiliate partners.Stay current on affiliate marketing trends, technologies, competitive landscape, and compliance regulations.Represent Westgate Resorts at industry events, conferences, and affiliate partner meetings to strengthen relationships and expand the affiliate network.